Almay Longwear Waterproof Eye Makeu

Almay Longwear Waterproof Eye Makeu

Almay Longwear Waterproof Eye Makeup is a high-performance formula that stays put all day long, even through tears and sweat. Its waterproof and smudge-proof properties make it perfect for busy days or special occasions.

Key Features:
- Waterproof and smudge-proof
- Long-lasting formula
- Available in a variety of shades
- Ophthalmologist tested

For those who need a reliable and long-lasting eye makeup option, Almay Longwear Waterproof Eye Makeup is the perfect choice. Whether you have sensitive eyes or simply want a makeup that won't budge, this product will meet your needs.

Pros:
- Will stay in place all day
- Doesn't irritate eyes
- Easy to remove with makeup remover

Cons:
- May require a good makeup remover to completely remove
- Limited shade range compared to other brands
- Can be a bit pricey compared to other drugstore brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almay Longwear Waterproof Eye Makeup fits Indian consumer needs.	Kantar
Brand Strength	20	15	Almay is a recognized brand in the makeup industry.	Euromonitor
Category Momentum	20	10	Growing demand for makeup wipes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	GfK
Competition	10	6	Facing competition from both local and international makeup wipe brands.	IRI
Use-case Advantage	5	5	Offers long-lasting and waterproof makeup removal.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Almay Longwear Waterproof Eye Makeup holds a strong position in the Indian makeup wipes market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—