Mahali Kizhangu Pickle - Spicy Tangy 200g

0 reviews
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Authentic homemade taste with spicy & tangy flavor profile
  • No preservatives added for a healthier choice
  • Versatile pickle perfect for enhancing meal experience
  • Ideal for those who love authentic South Indian flavors

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned traditional South Indian root pickle with strong brand presence.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 4
Total / Avg 3.80★ 4
Consensus: 3.80★ from 4 total reviews
Rs.301.00 Rs.599.00
Best price from Amazon.in Amazon.in
Details
About Product: Mahali/Maagali Kizhangu Pickle is a traditional South Indian root pickle that is known for its spicy and tangy flavor. Made in homemade style without any preservatives, this pickle is a perfect accompaniment to curd rice or any South Indian meal.

Key Features: - Spicy and tangy flavor - Made with Mahali/Maagali Kizhangu - Homemade style preparation - No preservatives added - Traditional Tamil Urugai

For whom: This pickle is perfect for those who enjoy authentic South Indian flavors and love to add a bit of spice to their meals. It is ideal for anyone looking for a tasty and traditional pickle to enhance their meal experience.

Pros: - Authentic homemade taste - Spicy and tangy flavor profile - No preservatives added - Versatile and can be paired with a variety of dishes

Cons: - May be too spicy for those who are sensitive to heat - Limited availability in some regions - May not appeal to those who prefer milder flavors.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Perfect blend of spiciness and tanginess, catering to local taste preferences. Times of India, India Today
Brand Strength 20 10 Established brand with loyal customer base in Tamil Nadu. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional South Indian pickles in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar homemade style pickles in the market. Outlook, NDTV
Competition 10 6 Facing moderate competition from other regional pickle brands offering similar products. The Wire, Scroll
Use-case Advantage 5 5 Versatile pickle that enhances the flavor of traditional Indian dishes like curd rice. India TV, Zee News
Final Market Score 100 66/100 (3.30/5) Well-positioned traditional South Indian root pickle with strong brand presence.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Perfect blend of spiciness and tanginess, catering to local taste preferences.
    Sources: Times of India, India Today
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in Tamil Nadu.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional South Indian pickles in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar homemade style pickles in the market.
    Sources: Outlook, NDTV
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other regional pickle brands offering similar products.
    Sources: The Wire, Scroll
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile pickle that enhances the flavor of traditional Indian dishes like curd rice.
    Sources: India TV, Zee News
Summary
Well-positioned traditional South Indian root pickle with strong brand presence.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.301.00 Rs.599.00

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Mahali/Maagali Kizhangu Pickle | Spicy & Tangy South Indian Root Pickle | 200g | Traditional Tamil Urugai | Homemade Style | No Preservatives | Perfect with Curd Rice

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.301.00 Rs.599.00