Mackays Citrus Zest Marmalade 340g

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a taste of Scotland with this vegan and gluten-free marmalade made with whole fruits
Indulge in the zesty flavors of orange, lemon, and ginger in every spoonful of this jam
Experience the authentic Scottish flavors in your breakfast or snack with this imported product
Savor the natural goodness of this marmalade without any artificial colors or preservatives

Market-Based Score (India)

76/100 (3.80/5)

Good value

Premium imported jam with unique flavors and quality ingredients positioned well in growing Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	1,322
Total / Avg	4.10★	1,322

Consensus: 4.10★ from 1,322 total reviews

Rs.485.00 Rs.500.00

Best price from

Amazon.in

Details

This Mackays Orange, Lemon & Ginger Marmalade Jam is a delicious and flavorful spread that is imported from Scotland. Made with whole fruits and free from artificial colors or preservatives, this jam is a great choice for those looking for a natural and tasty option.

Key Features:
- Imported from Scotland
- Made with whole fruits
- Vegan and gluten-free
- No artificial colors or preservatives

For whom:
This jam is perfect for anyone looking for a high-quality, natural spread to add to their breakfast or snacks. Whether you're a fan of citrus flavors or looking for a unique twist on traditional marmalade, this Orange, Lemon & Ginger jam is sure to please.

Pros:
- Delicious and flavorful
- Made with whole fruits
- Vegan and gluten-free
- No artificial colors or preservatives

Cons:
- Imported product may be more expensive than locally-made jams
- Some may prefer a traditional marmalade without additional flavors like ginger

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique flavor combination and premium quality ingredients align well with evolving consumer preferences in India.	Nielsen, Kantar
Brand Strength	20	18	Strong brand reputation in the UK and Europe, resonates with Indian consumers seeking quality.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for premium imported jams in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced for an imported gourmet product, appealing to middle to high-income Indian households.	Retail360, Grocery Gazette
Competition	10	3	Facing competition from local and international premium jam brands offering similar flavor profiles.	FoodNavigator, GroceryToday
Use-case Advantage	5	5	Versatile spread suitable for breakfast, snacks, and baking, meeting diverse consumer needs.	FoodBev, TasteIndia
Final Market Score	100	76/100 (3.80/5)	Premium imported jam with unique flavors and quality ingredients positioned well in growing Indian market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique flavor combination and premium quality ingredients align well with evolving consumer preferences in India.

Sources: Nielsen, Kantar
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand reputation in the UK and Europe, resonates with Indian consumers seeking quality.

Sources: Brandwatch, Forbes
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium imported jams in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced for an imported gourmet product, appealing to middle to high-income Indian households.

Sources: Retail360, Grocery Gazette
Competition 3/10

Weight: 10

Contribution: 3

Rationale: Facing competition from local and international premium jam brands offering similar flavor profiles.

Sources: FoodNavigator, GroceryToday
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile spread suitable for breakfast, snacks, and baking, meeting diverse consumer needs.

Sources: FoodBev, TasteIndia

Summary

Premium imported jam with unique flavors and quality ingredients positioned well in growing Indian market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mackays Orange, Lemon & Ginger Marmalade Jam 340gm \| Imported from Scotland \| Made with Whole Fruits \| Vegan \| Gluten-Free \| No Artificial Colors or Preservatives Estimated Delivery: 2-3 days In Stock	Rs.485.00 Rs.500.00 COD	GO TO STORE GO TO STORE
Mackays Orange, Lemon & Ginger Marmalade Jam 340gm \| Imported from Scotland \| Made with Whole Fruits \| Vegan \| Gluten-Free \| No Artificial Colors or Preservatives Estimated Delivery: 2-3 days In Stock COD