Aroora Mango Hing Pickle 200g

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the authentic taste of Lucknow with Auroura Achar's Mango Hing Pickle
Made with love since 1944, this pickle is perfect for home use
Experience the rich flavors of this pickle, free from artificial colors
Indulge in a 200g jar of goodness at an affordable price of $100

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned traditional mango hing pickle with strong brand appeal in a competitive market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	40
Total / Avg	4.00★	40

Consensus: 4.00★ from 40 total reviews

Rs.100.00 Rs.100.00

Best price from

Amazon.in

Details

Key Features: - Made with fresh mangoes and premium quality hing - No artificial colors or preservatives - Traditional recipe passed down since 1944 - Comes in a convenient 200g pack For whom: - Ideal for pickle lovers who appreciate authentic flavors - Perfect for those who prefer homemade-style pickles - Suitable for individuals looking for a high-quality pickle with natural ingredients Pros: - Delicious and tangy taste - Made with love and care - Adds a flavorful punch to any meal - Convenient packaging for easy storage Cons: - Limited availability outside Lucknow - Might be too spicy for some individuals - Not suitable for those with hing allergies

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced mix of mango and hing flavors resonates with Indian consumers	NDTV Food, Food & Beverage News
Brand Strength	20	10	Established brand with heritage and homemade appeal	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional pickles in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the quality and quantity offered	Livemint, Food Navigator
Competition	10	6	Facing moderate competition from local and regional pickle brands	Food Processing Industry, Retail4Growth
Use-case Advantage	5	5	Versatile pickle suitable for various Indian dishes	Food Business World, Indian Retailer
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional mango hing pickle with strong brand appeal in a competitive market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Balanced mix of mango and hing flavors resonates with Indian consumers

Sources: NDTV Food, Food & Beverage News
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with heritage and homemade appeal

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional pickles in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the quality and quantity offered

Sources: Livemint, Food Navigator
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and regional pickle brands

Sources: Food Processing Industry, Retail4Growth
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile pickle suitable for various Indian dishes

Sources: Food Business World, Indian Retailer

Summary

Well-positioned traditional mango hing pickle with strong brand appeal in a competitive market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Hing Pickle 200g for Home Use Home Made With Love No Artificial Colors Estimated Delivery: 2-3 days In Stock	Rs.100.00 Rs.100.00 COD	GO TO STORE GO TO STORE
LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Hing Pickle 200g for Home Use Home Made With Love No Artificial Colors Estimated Delivery: 2-3 days In Stock COD