RUNA Blue Wash Soft Round Loofah Back Sponge Loofah Back Loofah with Long Handle Bathing For Women Girls Men Combo of 3 Colour Purple

RUNA Blue Wash Soft Round Loofah Back Sponge Loofah Back Loofah with Long Handle Bathing For Women Girls Men Combo of 3 Colour Purple

- Product Description: The RUNA Blue Wash Soft Round Loofah Back Sponge is a convenient and comfortable tool for exfoliating and cleansing your back. With a soft round loofah on one side and a sponge on the other, this back sponge effectively removes dead skin cells and dirt, leaving your skin feeling smooth and refreshed.

- Key Features: This back sponge features a long handle that allows you to easily reach and clean your back without straining. The soft round loofah gently exfoliates the skin, while the sponge side lathers up soap for a luxurious bathing experience. The back sponge is made of high-quality materials that are durable and long-lasting.

- For whom: This back sponge is suitable for women, girls, and men who want to effectively cleanse and exfoliate their skin, especially hard-to-reach areas like the back. Whether you have sensitive skin or just want a spa-like experience at home, this back sponge is perfect for you.

- Pros: The long handle makes it easy to reach and clean your back without assistance. The soft round loofah exfoliates the skin gently, leaving it smooth and radiant. The sponge side lathers up soap easily, ensuring a thorough clean with every use.

- Cons: Some users may find the long handle cumbersome to use in the shower. The soft round loofah may wear out over time with frequent use. The back sponge may require regular cleaning to prevent mold and bacteria buildup.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and soft round design align with consumer preferences.	Retail360
Brand Strength	20	15	Recognizable brand with positive consumer perception.	Brand Equity
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET Retail
Competition	10	6	Facing moderate competition with room for differentiation.	Business Standard
Use-case Advantage	5	5	Versatile loofah suitable for various users and preferences.	India Today
Final Market Score	100	66/100 (3.30/5)	Competitively priced loofah with strong feature fit for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—