Nirvaanaa Natural Loofah Organic Body Scrubber for Bathing with Handle for men and women Set of 4

Nirvaanaa Natural Loofah Organic Body Scrubber for Bathing with Handle for men and women Set of 4

Key Features: - Made from organic loofah - Comes with a convenient handle for easy grip - Set of 4 for long-lasting use - Helps exfoliate and rejuvenate the skin - Suitable for both men and women
For whom: This body scrubber is perfect for anyone looking to add a natural exfoliating element to their bathing routine. It is suitable for all skin types and can be used by both men and women.
Pros: - Made from organic materials for a sustainable option - The handle makes it easy to use in the shower - Helps to remove dead skin cells and improve circulation - Set of 4 ensures you always have a fresh scrubber on hand
Cons: - The texture may be too rough for sensitive skin types - Some users may find the handle to be too short

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Handle design and organic material align with consumer preferences.	Consumer Reports
Brand Strength	20	15	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	10	Growing demand for organic bath products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic loofah sets.	Retail Gazette
Competition	10	6	Facing moderate competition from other organic loofah brands.	Euromonitor
Use-case Advantage	5	5	Versatile scrubber suitable for both men and women.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Organic loofah set with strong brand and competitive pricing.

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