Midazzle Luxury Back Scrubber Loofah Belt for Bathing For Men and Women Strechable 9 Knots Bath Sponge Colors May Vary Pack of 2

Midazzle Luxury Back Scrubber Loofah Belt for Bathing For Men and Women Strechable 9 Knots Bath Sponge Colors May Vary Pack of 2

Key Features: - Luxury back scrubber loofah belt designed for both men and women - Strechable 9 knots bath sponge for easy exfoliation - Colors may vary in each pack of 2 for added variety - Helps to effectively cleanse and exfoliate hard-to-reach areas on your back - Durable and long-lasting design for repeated use

For whom: This back scrubber loofah belt is suitable for anyone looking to have a luxurious bathing experience and effectively cleanse hard-to-reach areas on their back. It is designed to be versatile and can be used by both men and women.

Pros: - Strechable design allows for easy exfoliation of the back - Luxury feel enhances bathing experience - Pack of 2 offers variety in colors - Durable and long-lasting construction

Cons: - Colors may vary, which may not be preferred by some users - Some users may find the 9 knots design to be too rough for their skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile design with 9 knots suitable for diverse users.	GfK
Brand Strength	20	10	Brand recognition is moderate in the loofah segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 luxury loofah belts.	Retail360
Competition	10	6	Facing moderate competition from established and new brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for a durable and effective bath scrubber.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned luxury loofah belt set with growth potential.

Factor	Rating (out of 5)	Notes
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