INSIME Body back scrubber for bathing for men women Long stretch Loofah back scrubbing body scrubber for bathing Soft Exfoliating sponge body wash scrubber Shower Scrub bath accessories for women men Pack of 1

INSIME Body back scrubber for bathing for men women Long stretch Loofah back scrubbing body scrubber for bathing Soft Exfoliating sponge body wash scrubber Shower Scrub bath accessories for women men Pack of 1

INSIME Body back scrubber is a long stretch Loofah back scrubbing tool designed for both men and women. It helps in exfoliating the skin and removing dead cells during bath time. The soft sponge material makes it gentle on the skin while effectively getting rid of impurities.
For those who want a convenient and effective way to scrub their back during showers, this body scrubber is the perfect solution. Its ergonomic design allows for easy reaching of hard-to-reach areas on the back, leaving one feeling refreshed and rejuvenated after each use.
Key features of the INSIME Body back scrubber include its long length for easy reach, soft and exfoliating sponge material for gentle cleansing, and a looped handle for hanging and storage. It is a versatile tool that can be used by both men and women, making it a great addition to any shower routine.
Pros: - Easy to use - Exfoliates the skin effectively - Long stretch design for better reach - Soft sponge material is gentle on the skin - Can be used by both men and women
Cons: - Some users may find the length too long - Loofah material may deteriorate over time with frequent use - May require regular cleaning to prevent bacteria buildup

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a long stretch design and soft exfoliating sponge, meeting consumer preferences.	GfK
Brand Strength	20	10	Brand is relatively new in the market with limited recognition.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	8	Facing moderate competition from established brands offering similar loofah products.	Nielsen
Use-case Advantage	5	5	Provides effective back scrubbing for both men and women, catering to a wide audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced loofah back scrubber with good feature fit for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—