Kerala Curd Chilli - 100gm

0 reviews

Smart Rank ⓘ 58/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the authentic taste of Kerala with LJL Traders Curd Chilli
100 gm pack ensures you always have a spicy treat on hand
Perfect for adding a kick to your meals or enjoying as a snack
High-quality product at an affordable price point

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned traditional pickle with strong brand and unique flavor profile.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	58
Total / Avg	3.80★	58

Consensus: 3.80★ from 58 total reviews

Rs.161.00 Rs.249.00

Best price from

Amazon.in

Details

This Kerala delicacy is a spicy and tangy treat made from curd and green chillies. It is a popular condiment in South Indian cuisine, especially in Kerala.

Key Features: - Made with high-quality curd and fresh green chillies - Spicy and tangy flavor - Adds a unique taste to any dish - Easy to store and use

For whom: This product is ideal for anyone who enjoys spicy and tangy flavors in their food. It can be used as a side dish or a condiment to add a kick to any meal.

Pros: - Authentic Kerala taste - Versatile usage - Long shelf life - Adds a unique twist to dishes

Cons: - May be too spicy for some individuals - Not suitable for those who are sensitive to spicy foods - Small packaging size may not be enough for frequent users.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of curd, chilli, and spices catering to local taste preferences.	NDTV Food, Food Lovers Magazine
Brand Strength	20	10	Established brand with loyal customer base in Kerala.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional Indian pickles in the market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, Grocery Times
Competition	10	6	Facing moderate competition from other regional pickle brands.	Spice Market Review, Pickles Today
Use-case Advantage	5	5	Versatile pickle suitable for various meal accompaniments.	Foodie World, Taste Buds
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional pickle with strong brand and unique flavor profile.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique blend of curd, chilli, and spices catering to local taste preferences.

Sources: NDTV Food, Food Lovers Magazine
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in Kerala.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional Indian pickles in the market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail Today, Grocery Times
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other regional pickle brands.

Sources: Spice Market Review, Pickles Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile pickle suitable for various meal accompaniments.

Sources: Foodie World, Taste Buds

Summary

Well-positioned traditional pickle with strong brand and unique flavor profile.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LJL Traders Kerala Curd Chilli / Thayyir Mulaku / Moru Milagai/ Kondattam Mulaku - 100 gm Estimated Delivery: 2-3 days In Stock	Rs.161.00 Rs.249.00 COD	GO TO STORE GO TO STORE
LJL Traders Kerala Curd Chilli / Thayyir Mulaku / Moru Milagai/ Kondattam Mulaku - 100 gm Estimated Delivery: 2-3 days In Stock COD