Ariel Lavender Freshness 900ml

0 reviews
Ariel Lavender Freshness 900ml
Smart Rank ⓘ 61/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Removes tough stains in 1 wash, ideal for busy individuals
  • Lavender freshness fragrance for a pleasant laundry experience
  • Protects colors to keep clothes looking vibrant and new
  • Dissolves quickly for efficient cleaning in front load machines

Market-Based Score (India)

76/100 (3.80/5)
Good value
Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 22
Total / Avg 4.30★ 22
Consensus: 4.30★ from 22 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in removing tough stains
  • Pleasant lavender fragrance
  • Protects colors well

⚠️ What to Watch

  • Expensive compared to other detergents
  • May not dissolve completely in some wash cycles
  • Packaging can leak during shipping
Rs.197.00 Rs.219.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Fragrance Lavender
Stain Removal Removes 7 day dried-in stains in 1 wash
Color Protection Protects colors
Dissolving Speed Dissolves faster
Ideal For Front load washing machines
Price 219.0000
Details

Key Features: - Removes tough stains in 1 wash - Lavender freshness fragrance - Protects colors - Dissolves faster
For whom: - Ideal for front load washing machines - Suitable for those with busy schedules - Perfect for those who want a detergent that removes stains quickly and efficiently
Pros: - Powerful stain removal - Pleasant fragrance - Protects colors - Convenient for use in washing machines
Cons: - May be more expensive than other detergents - Sensitive individuals may find the fragrance too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like color protection and quick dissolution. Consumer Reports
Brand Strength 20 18 Ariel is a trusted brand with high brand recall in India. Brand Equity
Category Momentum 20 15 Strong growth in laundry care segment in India. Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Gazette
Competition 10 8 Facing competition from other established detergent brands. Business Standard
Use-case Advantage 5 5 Effective in removing tough stains, appealing fragrance. Hindustan Times
Final Market Score 100 76/100 (3.80/5) Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like color protection and quick dissolution.
    Sources: Consumer Reports
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Ariel is a trusted brand with high brand recall in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in laundry care segment in India.
    Sources: Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Gazette
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established detergent brands.
    Sources: Business Standard
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective in removing tough stains, appealing fragrance.
    Sources: Hindustan Times
Summary
Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.

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Where to Buy

Amazon India
₹349.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹350.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹360.00
N/A · ⭐ 4/5
-
Reliance Digital
₹355.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
349.00 2-3 days 4.5/5 Buy Now
Flipkart
350.00 2-4 days 4.3/5 Buy Now
Big Bazaar
360.00 N/A 4/5 -
Reliance Digital
355.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.197.00 Rs.219.00

 GO TO STORE GO TO STORE

Ariel Liquid Detergent Front Load 900 ml with Lavender freshness fragnance Removes 7 day dried in Stains in 1 wash inside Washing Machine Protects Colours Dissolves Faster

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Rs.197.00 Rs.219.00