IFB Protecta 500ml Spray 500 ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Effectively prevents limescale buildup in washing machines
  • Maintains appliance efficiency for prolonged lifespan
  • Preserves clothing color and texture by preventing limescale
  • Safe for all types of washing machines, suitable for hard water areas

Market-Based Score (India)

66/100 (3.30/5)
Decent
IFB Essentials Liquid Protecta 500 ml is well-positioned in the growing Indian fabric protectant spray market.
Rs.229.00 Rs.275.00
Best price from Amazon.in Amazon.in
Key Features
Category Fabric Protectant Spray
Model B07B21WDBT
Price 275.0000
Description Water softening liquid designed to protect washing machines from limescale buildup.
Key Features Works in hard and soft water areas, preserves color and texture of clothes.
Pros Prevents limescale buildup, maintains washing machine efficiency, prolongs appliance lifespan.
Cons May not be effective in extremely hard water areas, may require frequent use.
Details
- IFB Essentials Liquid Protecta is a water softening liquid designed to protect your washing machine by preventing limescale buildup and maintaining the efficiency of your appliance.

- Key features include a special formula that works effectively in both hard and soft water areas, ensuring long-lasting protection for your machine. This liquid also helps in preserving the color and texture of your clothes by preventing the formation of limescale on the fabric.

- This product is suitable for anyone who owns a washing machine and wants to prolong its lifespan. It is especially beneficial for those living in hard water areas where limescale buildup can cause damage to appliances.

- Pros: Effectively prevents limescale buildup, helps in maintaining the efficiency of your washing machine, prolongs the lifespan of your appliance, safe for all types of washing machines. Cons: May not be as effective in extremely hard water areas, may require frequent use in heavily used machines.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features of Liquid Protecta align well with Indian consumers' needs. Livemint, NDTV
Brand Strength 20 10 IFB Essentials known for quality fabric care products in India. The Hindu, Economic Times
Category Momentum 20 15 Fabric protectant sprays gaining popularity in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar fabric protectant sprays in India. Business Today, Financial Express
Competition 10 6 Facing moderate competition from other fabric protectant brands in India. CNBC, Zee Business
Use-case Advantage 5 5 Offers unique fabric protection benefits not easily found in other products. India Today
Final Market Score 100 66/100 (3.30/5) IFB Essentials Liquid Protecta 500 ml is well-positioned in the growing Indian fabric protectant spray market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features of Liquid Protecta align well with Indian consumers' needs.
    Sources: Livemint, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: IFB Essentials known for quality fabric care products in India.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Fabric protectant sprays gaining popularity in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar fabric protectant sprays in India.
    Sources: Business Today, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other fabric protectant brands in India.
    Sources: CNBC, Zee Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers unique fabric protection benefits not easily found in other products.
    Sources: India Today
Summary
IFB Essentials Liquid Protecta 500 ml is well-positioned in the growing Indian fabric protectant spray market.

Quick Compare

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Where to Buy

Amazon India
₹499.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹499.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹549.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹499.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-3 days 4.2/5 Buy Now
Flipkart
499.00 3-5 days 4.0/5 Buy Now
Croma
549.00 N/A 4.3/5 -
Reliance Digital
499.00 N/A 4.1/5 -

Price Comparison

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Rs.229.00 Rs.275.00

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IFB Essentials Liquid Protecta 500 ml

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Best price
Rs.229.00 Rs.275.00