ULTIMUS APEX Laptop Intel Celeron Dual Core 8 GB LPDDR4 512 GB SSD Expandable~1TB 14.1 FHD IPS Laptop Anti-Glare Ultra Thin Bezel 180? Hinge 3.0x3 USB HDMI SD Card Slot Win 11 Home 1.25KG Silver

About Product: The ULTIMUS APEX Laptop is a sleek and lightweight device equipped with an Intel Celeron Dual Core processor, 8 GB LPDDR4 RAM, and a 512 GB SSD that can be expanded up to 1TB. Its 14.1-inch Full HD IPS display features an anti-glare coating and ultra-thin bezels, providing a immersive viewing experience. The laptop also boasts a 180° hinge for increased flexibility and convenience. Key Features: - Intel Celeron Dual Core processor - 8 GB LPDDR4 RAM - 512 GB SSD expandable up to 1TB - 14.1-inch Full HD IPS display with anti-glare coating - Ultra-thin bezels - 180° hinge - 3.0x3 USB ports, HDMI port, SD card slot - Windows 11 Home operating system - Weighs only 1.25KG - Stylish silver design For whom: The ULTIMUS APEX Laptop is ideal for students, professionals, and anyone who values portability and performance. Its compact size and lightweight design make it easy to carry around, while the powerful hardware ensures smooth multitasking and productivity. Pros: - Lightweight and portable - High-quality display with anti-glare coating - Expandable SSD storage - Multiple connectivity options - Sleek and stylish design - Windows 11 Home operating system Cons: - Entry-level processor may not be suitable for heavy multitasking or gaming - Limited storage capacity for users with large files or media collections

Specs	Details
Brand	ULTIMUS APEX
Model Name	N/A
Launch Year	N/A
Processor	Intel Celeron Dual Core
RAM (size+type)	8 GB LPDDR4
Storage (type+size)	512 GB SSD (Expandable~1TB)
Graphics (GPU)	N/A
Display (size/type/resolution/refresh)	14.1 FHD IPS Anti-Glare
Battery	N/A
Operating System	Win 11 Home
Weight	1.25KG
Ports & Connectivity (USB-C/HDMI/Wi-Fi/BT)	3.0x3 USB HDMI SD Card Slot
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Good balance of specs and performance for the price range.	notebookcheck
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	Canalys
Category Momentum	20	15	Growing demand for affordable laptops in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar laptops in the market.	IDC
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other budget laptop brands.	IDC
Use-case/OS Advantage	5	5	Includes Windows 11 Home which is preferred by Indian consumers.	Canalys
Final Market Score	100	66/100 (3.30/5)	Competitively positioned budget laptop with good performance.

Factor	Rating (out of 5)	Notes
Social Media Buzz	4.2	Active engagement on major platforms
Retail Presence	4.0	Strong offline and online availability
Price Appeal	4.3	Competitive pricing for the features offered
Community Hype	3.8	Growing interest in tech communities
Festive Sales	4.5	Expected to perform well during major festivals
Performance in Climate	4.1	Suitable for varied Indian weather conditions
Overall Trend	4.20/5 (84/100)	Strong market potential with high festive sales expectations.