Urban Jungle by Safari, The Venture, Unisex backpack for Work and Travel | Premium Fabric and Water Resistant |Flat-Open design compartment with Laptop & Tablet sleeve

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Jungle by Safari backpack offers a balanced mix of features and value for Indian consumers.

Rs.10,799.00

Details

The Urban Jungle backpack by Safari is designed for those who love to explore the city in style. Whether you're heading to work or traveling for leisure, this versatile backpack has got you covered.

Key features of the Urban Jungle backpack include premium fabric that is both durable and water resistant, ensuring your belongings stay safe and dry in any weather conditions. The flat-open design compartment makes it easy to organize your essentials, with a dedicated laptop and tablet sleeve to protect your devices.

This backpack is perfect for students, professionals, and travelers who appreciate quality, style, and functionality in their everyday carry. With its unisex design and ergonomic straps, it can comfortably fit anyone on the go.

Pros: The Urban Jungle backpack is sleek, stylish, and highly functional, making it a great choice for urban explorers. The water resistant fabric provides added protection against the elements, and the flat-open design compartment makes it easy to access your belongings.

Cons: Some users may find the backpack to be on the smaller side, especially if they need to carry bulky items or a lot of gear. Additionally, the price point may be higher compared to other backpack options on the market.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Premium fabric and water-resistant features meet market expectations.	TechInsight, TechReview
Brand Strength & Distribution	20	10	Safari is a well-known brand with wide retail presence.	Retail360, BrandZ
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	PriceWatch, RetailToday
Competitive Intensity / Alternatives	10	9	Facing moderate competition from established and emerging brands.	BackpackInsider, MarketPulse
Use-case/OS Advantage	5	2	Versatile design suitable for both work and travel needs.	TravelGear
Final Market Score	100	66/100 (3.30/5)	Urban Jungle by Safari backpack offers a balanced mix of features and value for Indian consumers.