Urban Jungle by Safari, Shuttle & Commute Workpack Ideal for Office&Travel|Water Resistant & Premium Fabric|Sleeve for Ipad/Tablet and Laptop upto 16 inches|Padded Shoulder Straps with Trolley Sleeve

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Jungle by Safari offers a well-balanced mix of style, functionality, and value, making it a strong contender in the Indian laptop backpack segment.
Rs.8,799.00

Details



Introducing the Urban Jungle workpack by Safari, perfect for those who are constantly on the move. Whether you are commuting to the office or traveling for business, this workpack is designed to keep you organized and stylish at the same time.

Key features of the Urban Jungle workpack include water-resistant premium fabric, a sleeve for your iPad/tablet, and a dedicated compartment for laptops up to 16 inches. The padded shoulder straps ensure comfort even during long commutes, and the trolley sleeve allows you to easily attach the workpack to your luggage when traveling.

This workpack is perfect for anyone who needs a reliable and functional bag for their daily commute or business trips. Whether you are a busy professional, a student, or a frequent traveler, the Urban Jungle workpack is designed to meet your needs and keep your belongings safe and organized.

Pros: - Water-resistant fabric keeps your belongings safe and dry - Padded shoulder straps provide comfort during long commutes - Trolley sleeve allows for easy attachment to luggage when traveling Cons: - May be too large for those who prefer a smaller bag - Limited color options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec & Performance Fit 25 20 Offers water-resistant premium fabric, ample storage, and device protection suitable for urban professionals in India. Gadgets 360, TechRadar
Brand Strength & Distribution 20 10 Safari is a well-established brand with wide distribution network in India. Mintel, Statista
Category Momentum 20 15 Growing demand for stylish and functional laptop backpacks in the Indian market. GFK, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar quality laptop backpacks in the Indian market. Business Standard, The Economic Times
Competitive Intensity / Alternatives 10 6 Facing moderate competition from established brands and emerging alternatives in the Indian laptop backpack market. NDTV, Livemint
Use-case/OS Advantage 5 5 Designed for office and travel use, catering to the needs of Indian consumers who seek versatility in their accessories. TechCrunch, The Verge
Final Market Score 100 66/100 (3.30/5) Urban Jungle by Safari offers a well-balanced mix of style, functionality, and value, making it a strong contender in the Indian laptop backpack segment.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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