United Colors Of Benetton Noble Polyester 23L 4 Compartment Laptop Backpack For Unisex - Navy

This United Colors Of Benetton laptop backpack is made from durable polyester material and has a capacity of 23 liters. It comes with 4 compartments to keep your laptop, documents, stationery, and other essentials organized.

Key Features:
- Made from durable polyester material
- 23L capacity with 4 compartments
- Padded laptop compartment for up to 15.6" laptops
- Adjustable shoulder straps for comfortable carry
- Stylish design in navy color

For whom:
This laptop backpack is suitable for both men and women who need a stylish and functional bag to carry their laptop and other essentials.

Pros:
- Spacious compartments for organization
- Padded laptop compartment for protection
- Stylish design in navy color
- Adjustable shoulder straps for comfortable carrying

Cons:
- May not fit larger laptops above 15.6"
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers adequate compartments and suitable size for laptops in demand range.	Tech Radar, Gadgets 360
Brand Strength & Distribution	20	18	Strong brand recognition and wide retail presence in India.	Brand Equity, Retail Today
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar quality laptop backpacks in India.	Pricebaba, Smartprix
Competitive Intensity / Alternatives	10	1	Highly competitive market with many alternative laptop backpack options available.	TechAdvisor, The Verge
Use-case/OS Advantage	5	2	Versatile design suitable for various user preferences in India.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence in competitive Indian market.

Factor	Rating (out of 5)	Notes
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