Puma , Unisex-Adult, teamGOAL 23 Backpack, Black, (9284301)

The Puma teamGOAL 23 Backpack is designed for both men and women who are active and on the go. Its sleek black design makes it perfect for everyday use, whether you are going to the gym, heading to work, or traveling.

Key features of this backpack include multiple compartments for organization, a padded laptop sleeve, water bottle pockets, and adjustable shoulder straps for comfort. The durable material ensures that this backpack will last through all of your adventures.

This backpack is perfect for students, athletes, and professionals who need a reliable and stylish way to carry their belongings. The neutral black color makes it versatile and suitable for any occasion.

Pros: - Multiple compartments for organization - Padded laptop sleeve - Water bottle pockets - Adjustable shoulder straps for comfort - Stylish black design Cons: - May not have enough space for larger items - Limited color options

Overall, the Puma teamGOAL 23 Backpack is a practical and stylish choice for anyone looking for a versatile and durable backpack for everyday use.

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and quality of Puma teamGOAL 23 Backpack meet market expectations	Gartner, Forrester
Brand Strength & Distribution	20	10	Puma's strong brand presence and wide distribution network in India	Euromonitor, Mintel
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar laptop backpacks in India	Statista, Canalys
Competitive Intensity / Alternatives	10	6	Moderate competition from other brands offering similar laptop backpacks	Mintel, Forrester
Use-case/OS Advantage	5	5	Versatile design suitable for various laptop sizes and user preferences	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Puma teamGOAL 23 Backpack is well-positioned in the Indian laptop backpack market.

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