MOKOBARA The Transit Backpack Medium 42cms - 20L Multipurpose Premium Water Resistant Nylon Backpack with Luggage Sleeve Fits Upto 15'' Laptop (Black)

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong brand presence and suitable specs position this backpack well in the Indian market.

Rs.8,999.00

Details

The MOKOBARA Transit Backpack Medium is a versatile and stylish backpack perfect for everyday use. Made from premium water-resistant nylon, this backpack is durable and able to withstand the elements.

Key features of this backpack include a spacious main compartment, a padded sleeve that fits up to a 15-inch laptop, multiple organizational pockets, and a convenient luggage sleeve that allows you to securely attach it to your luggage while traveling.

This backpack is ideal for travelers, students, professionals, and anyone who needs a reliable and functional backpack for their daily activities. The 20L capacity is perfect for carrying your essentials without being too bulky, making it perfect for commuting or short trips.

Pros: - Water-resistant material keeps your belongings safe and dry - Comfortable padded shoulder straps for all-day wear - Luggage sleeve for easy travel convenience Cons: - 20L capacity may not be enough for longer trips - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable size for laptops up to 15''.	Canalys, Gartner
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	IDC, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium backpacks in India.	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	1	Highly competitive market with many alternative options available.	IDC, Gartner
Use-case/OS Advantage	5	2	Versatile design suitable for various use-cases in the Indian market.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand presence and suitable specs position this backpack well in the Indian market.