MOKOBARA Teriyaki 4 Compartment Backpack | 15.6 Inch Laptop Compartment, 19.5L Capacity | Signature Coated Canvas & Vegan Leather Trims, Water-Resistant, Lightweight | Padded Back Panel (Black Sesame)

About Product: The MOKOBARA Teriyaki Backpack is a stylish and functional bag designed for everyday use. It features a unique 4 compartment design, including a dedicated 15.6 inch laptop compartment, to help you stay organized on the go. Made with signature coated canvas and vegan leather trims, this backpack is both durable and fashionable. The water-resistant material and lightweight construction make it perfect for all kinds of weather conditions and activities.

Key Features: 1. 4 compartment design for easy organization 2. Dedicated 15.6 inch laptop compartment 3. Signature coated canvas and vegan leather trims 4. Water-resistant material 5. Lightweight construction 6. Padded back panel for comfort

For whom: The MOKOBARA Teriyaki Backpack is perfect for students, professionals, travelers, and anyone who needs a reliable and stylish bag for everyday use. The spacious compartments and dedicated laptop sleeve make it ideal for carrying all your essentials while staying organized on the go.

Pros: - Stylish design with signature coated canvas and vegan leather trims - Multiple compartments for easy organization - Dedicated laptop compartment for up to 15.6 inch laptops - Water-resistant material for added durability - Lightweight and comfortable to carry with padded back panel

Cons: - Some users may find the price to be on the higher end - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Offers suitable compartment size, water-resistance, and lightweight design for laptop users.	IDC, Canalys
Brand Strength & Distribution	20	10	Established brand with wide retail presence boosts consumer trust and accessibility.	Mintel, Statista
Category Momentum	20	15	Growing demand for stylish and functional laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar feature-rich laptop backpacks in the market.	Euromonitor, Statista
Competitive Intensity / Alternatives	10	5	Facing moderate competition from established and emerging brands offering similar laptop backpack solutions.	GfK, Euromonitor
Use-case/OS Advantage	5	3	Tailored for laptop users needing organization and protection for accessories and devices.	Mintel
Final Market Score	100	66/100 (3.30/5)	Stylish and functional laptop backpack with competitive pricing and suitable features for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—