Lavie Sport Laptop backpack 29 litres Casual Bag with Padded Laptop Sleeve for Men & Women | Rain Cover Backpack for Boys & Girls

The Lavie Sport Laptop backpack is a stylish and functional bag designed for both men and women. With a spacious 29 litres capacity, it is perfect for carrying all your essentials on the go. The bag features a padded laptop sleeve to protect your device from bumps and scratches, making it ideal for students and professionals alike.

Key Features:
- 29 litres capacity for ample storage space
- Padded laptop sleeve for up to 15.6-inch devices
- Rain cover included for protection against the elements
- Comfortable padded shoulder straps for all-day wear

For whom:
This backpack is perfect for students, professionals, and anyone who needs a reliable and stylish bag to carry their laptop and other essentials.

Pros:
- Spacious interior for all your belongings
- Padded laptop sleeve for added protection
- Comfortable to wear with padded shoulder straps

Cons:
- Some users may find the bag to be on the heavier side
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	29 litres capacity and padded laptop sleeve meet market expectations	IDC, Canalys
Brand Strength & Distribution	20	10	Lavie's established brand presence and wide distribution network	Mintel, Statista
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered	Retail360, TechSci
Competitive Intensity / Alternatives	10	6	Facing moderate competition from similar backpacks in the market	GfK, TechSci
Use-case/OS Advantage	5	5	Suitable for both men and women, appealing to a wider audience	Euromonitor, Mintel
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong market appeal in India

Factor	Rating (out of 5)	Notes
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