Impulse CommuterElite EmpowerElite V2 Elite Laptop Backpack

Impulse CommuterElite EmpowerElite V2 Elite Laptop Backpack is a versatile and durable backpack designed for everyday commuting and travel.

Key Features: - Multiple compartments for organizing and storing essentials - Padded laptop sleeve for secure storage of laptops up to 15 inches - Water-resistant material to protect belongings from rain or spills - USB charging port for convenient charging on-the-go

For whom: This backpack is perfect for students, professionals, and travelers who need a reliable and functional backpack for their daily essentials.

Pros: - Stylish design with a sleek and modern look - Comfortable to wear with padded shoulder straps and back panel - Ample storage space for laptops, notebooks, water bottles, and other items - USB charging port is a convenient feature for staying connected on-the-go

Cons: - Some users may find the backpack to be on the heavier side when fully loaded - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and functional design suitable for laptops.	Canalys, Statista
Brand Strength & Distribution	20	10	Established brand presence and wide distribution network.	IDC, Mordor Intelligence
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Euromonitor, GfK
Competitive Intensity / Alternatives	10	8	Presence of strong competitors offering similar laptop backpacks.	Mordor Intelligence, Statista
Use-case/OS Advantage	5	3	Tailored features for laptop users on the go.	IDC
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack in a growing Indian market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—