Impulse Astronaut 25L Unisex Stylish &Trendy Water Resistant printed Bag, College travel Backpack, School Bag for boys & girls with 1 Year Warranty

The Impulse Astronaut 25L backpack is a stylish and trendy option for students and travelers alike. Its water-resistant material makes it perfect for use in all kinds of weather conditions, ensuring that your belongings stay safe and dry.
Key Features: - 25L capacity - Water-resistant material - Stylish printed design - Suitable for both boys and girls - 1-year warranty
For whom: This backpack is perfect for students going to school or college, as well as travelers looking for a reliable and trendy bag to carry their essentials. The unisex design makes it suitable for both boys and girls.
Pros: - Stylish design - Water-resistant material - Large capacity - 1-year warranty for added peace of mind
Cons: - May not have as many compartments as some users would prefer - Limited color options

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Offers adequate space and durability suitable for college and travel needs	TechRadar, GadgetsNow
Brand Strength & Distribution	20	10	Established brand with wide retail presence across India	Retail360, BrandEquity
Category Momentum	20	15	Growing demand for stylish laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	8	Competitively priced compared to similar featured backpacks in the market	PriceBaba, SmartPrix
Competitive Intensity / Alternatives	10	10	Facing moderate competition from other trendy laptop backpack brands	TechInsider, MarketWatch
Use-case/OS Advantage	5	2	Versatile design suitable for both boys and girls in various settings	YouthTrends
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence and competitive pricing

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