ICON The Iconic Laptop Backpack 30L | Premium Polyester, Fits 15.6" Laptops | USB Charging, Luggage Sleeve, Numbered Lock & Hidden Pocket | Water-Resistant, Multipurpose Laptop Bag

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack in a growing Indian market segment.

Rs.12,000.00

Details

The ICON Laptop Backpack is a premium backpack made from durable polyester material. It features a sleek design and a 30L capacity, making it suitable for carrying a 15.6" laptop along with all your essentials.

Key Features:
- USB charging port for convenient charging on the go
- Luggage sleeve for easy attachment to luggage handles
- Numbered lock for added security
- Hidden pocket for storing valuables
- Water-resistant material to protect your belongings in all weather conditions

This laptop backpack is perfect for professionals, students, and travelers who need a functional and stylish bag to carry their laptop and other daily essentials.

Pros:
- Spacious and organized compartments for efficient storage
- Durable material that can withstand daily wear and tear
- Convenient features like USB charging and luggage sleeve
- Secure locking mechanism for peace of mind

Cons:
- The 30L capacity may be too large for some users looking for a smaller backpack
- The premium polyester material may be more expensive compared to other backpacks
- Some users may find the numbered lock system cumbersome to use
- Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Matches the needs of Indian consumers for laptop protection and functionality.	TechARC, Gartner
Brand Strength & Distribution	20	10	Well-known brand with wide retail presence in India.	IDC, Retail360
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	Canalys, Counterpoint
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands in India.	Euromonitor, Counterpoint
Use-case/OS Advantage	5	5	Offers features catering to the needs of laptop users in India.	Retail360, IDC
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack in a growing Indian market segment.