Genie Kira Laptop Backpack in pastel Blue colour, 3 zips, Water Resistant and Lightweight Bags for Office, Travelling. 36 litres. 19"

Key Features:
- Pastel Blue colour adds a touch of elegance
- 3 zips for easy access to compartments
- Water resistant material to protect belongings
- Lightweight design for comfortable carrying
- Spacious 36 litre capacity
- Fits laptops up to 19"


For whom:
Ideal for office goers, frequent travelers, students, and anyone looking for a stylish and functional laptop backpack.


Pros:
- Stylish design in a trendy pastel Blue colour
- Ample storage space with multiple compartments
- Water resistant material for protection against the elements
- Lightweight and comfortable for long hours of carrying
- Fits larger laptops up to 19"


Cons:
- Limited color options for those looking for more variety
- May not have enough padding for extra protection of delicate items
- Limited carrying capacity for those needing to carry bulky items

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	The 36 litres capacity, water resistance, and lightweight design align well with consumer needs for office and travel.	Business Today, The Hindu
Brand Strength & Distribution	20	10	Genie Kira has good brand recognition and wide distribution network in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for stylish and functional laptop backpacks in the Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar offerings in the market, offering value for money.	Financial Express, India Today
Competitive Intensity / Alternatives	10	10	Facing moderate competition from established brands and emerging alternatives in the laptop backpack segment in India.	Gizmodo, TechCrunch
Use-case/OS Advantage	5	2	Suitable for laptops up to 19 inches, catering to a wide range of users in the Indian market.	Gadgets 360, TechRadar
Final Market Score	100	66/100 (3.30/5)	Genie Kira Laptop Backpack in pastel Blue color offers a balanced mix of style, functionality, and value for Indian consumers.

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