La Vieja Fabrica Blueberry Jam 280g

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a gluten-free jam made with 100% fruit spread
Savor the natural ingredients in this blueberry mermelada
Indulge in a product with no artificial flavors added
Treat yourself to La Vieja Fabrica Select Cuisine quality

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong market potential for La Vieja Fabrica Blueberry Jam in India's premium fruit spread segment

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	1,151
Total / Avg	4.40★	1,151

Consensus: 4.40★ from 1,151 total reviews

Rs.395.00 Rs.395.00

Best price from

Amazon.in

Details

La Vieja Fabrica Select Cuisine Blueberry Mermelada is a delicious gluten-free jam made from 100% fruit spread with all-natural ingredients. This jam is perfect for those looking for a healthy and tasty option to spread on toast or use in recipes.

Key Features: - Gluten-free - Made with 100% fruit - All-natural ingredients - No artificial flavors

For whom: This blueberry mermelada is perfect for anyone looking for a healthier alternative to traditional jams. It is ideal for those with gluten sensitivities or anyone who wants a jam made with real fruit and no artificial ingredients.

Pros: - Delicious blueberry flavor - No artificial flavors or ingredients - Gluten-free - Versatile for use in various recipes

Cons: - May be more expensive than some traditional jams - Availability may be limited in some stores

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Gluten-free and all-natural ingredients align with current health trends in India	HealthifyMe, Times of India
Brand Strength	20	10	Established brand with positive reputation in India	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium fruit spreads in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium jams in India	BigBasket, Grofers
Competition	10	6	Facing competition from both local and international premium jam brands in India	FoodNavigator, The Economic Times
Use-case Advantage	5	5	Versatile usage as a spread or ingredient in Indian cuisine	Sanjeev Kapoor, Vikas Khanna
Final Market Score	100	66/100 (3.30/5)	Strong market potential for La Vieja Fabrica Blueberry Jam in India's premium fruit spread segment

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Gluten-free and all-natural ingredients align with current health trends in India

Sources: HealthifyMe, Times of India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with positive reputation in India

Sources: Brand Equity, Business Standard
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium fruit spreads in Indian market

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium jams in India

Sources: BigBasket, Grofers
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international premium jam brands in India

Sources: FoodNavigator, The Economic Times
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage as a spread or ingredient in Indian cuisine

Sources: Sanjeev Kapoor, Vikas Khanna

Summary

Strong market potential for La Vieja Fabrica Blueberry Jam in India's premium fruit spread segment

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	La Vieja Fabrica Select Cuisine Blueberry Mermelada 280g \| Gluten Free Jam \| 100% Fruit Spread, All Natural Ingredients \| No artificial flavors Estimated Delivery: 2-3 days In Stock	Rs.395.00 Rs.395.00 COD	GO TO STORE GO TO STORE
La Vieja Fabrica Select Cuisine Blueberry Mermelada 280g \| Gluten Free Jam \| 100% Fruit Spread, All Natural Ingredients \| No artificial flavors Estimated Delivery: 2-3 days In Stock COD