Krafts Mac & Cheese Cheesy Goodness 206g Pack Of 2

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the iconic cheesy flavor of Kraft Mac & Cheese in a convenient pack of 2
Each pack contains 206 grams of original flavor macaroni for a satisfying meal
Affordable price of $999 for 2 packs makes it a budget-friendly choice for buyers
Indulge in the classic taste loved by many with Kraft's Mac & Cheese

Market-Based Score (India)

66/100 (3.30/5)

Decent

Krafts Mac & Cheese holds a strong position in the Indian pasta & noodles market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.699.00 Rs.999.00

Best price from

Amazon.in

Details

Key Features: - Original macaroni and cheese flavour - Convenient pack of 2 for easy preparation - Made with real Kraft cheese for an authentic taste - Easy and quick to prepare in just a few minutes - A classic comfort food that is loved by both kids and adults
For whom: - Perfect for busy individuals or families looking for a quick and delicious meal - Ideal for college students or young adults looking for a convenient meal option - Great for anyone craving a comforting and cheesy dish
Pros: - Delicious and creamy cheesy flavour that is hard to resist - Quick and easy preparation makes it a convenient meal option - Made with real cheese for an authentic taste - Loved by people of all ages for its classic macaroni and cheese flavour
Cons: - Contains artificial ingredients and preservatives - High in calories and sodium content, not suitable for those on a restricted diet

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable product size and flavor for Indian consumer preferences.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brandwatch
Category Momentum	20	10	Growing demand for convenient meal options in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both local and international pasta and noodle brands in India.	Kantar
Use-case Advantage	5	5	Addresses the need for quick and easy meal solutions for busy Indian consumers.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Krafts Mac & Cheese holds a strong position in the Indian pasta & noodles market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Suitable product size and flavor for Indian consumer preferences.

Sources: Euromonitor
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Brandwatch
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for convenient meal options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international pasta and noodle brands in India.

Sources: Kantar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy meal solutions for busy Indian consumers.

Sources: AC Nielsen

Summary

Krafts Mac & Cheese holds a strong position in the Indian pasta & noodles market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Krafts Mac & Cheese, Original Flavour, Macaroni and Iconic Cheesy Flavour Each 206 Gram Pack Of 2 (USA) Estimated Delivery: 2-3 days In Stock	Rs.699.00 Rs.999.00 COD	GO TO STORE GO TO STORE
Krafts Mac & Cheese, Original Flavour, Macaroni and Iconic Cheesy Flavour Each 206 Gram Pack Of 2 (USA) Estimated Delivery: 2-3 days In Stock COD