Kraft Mac & Cheese Original 206g 206 g

0 reviews

Smart Rank ⓘ 52/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the classic taste of Kraft Macaroni & Cheese Smmmile in a convenient 206 g pack
Perfect for a quick and delicious meal that will satisfy your cravings
Affordable option at a price of 600.0000, making it a budget-friendly choice
Original flavor that will bring a smile to your face with every bite

Market-Based Score (India)

66/100 (3.30/5)

Decent

Kraft Macaroni & Cheese Smmmile, Original Flavor, 206 g is well-positioned in the Indian pasta & noodles market with strong brand recognition and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.3★	22
Total / Avg	3.30★	22

Consensus: 3.30★ from 22 total reviews

Rs.290.00 Rs.600.00

Best price from

Amazon.in

Details

Kraft Macaroni & Cheese Smmmile is a classic, cheesy favorite that is sure to bring a smile to your face. Made with real cheese and no artificial flavors or colors, this macaroni and cheese is a quick and easy meal option for busy families.

Key Features:
- Original flavor
- Made with real cheese
- No artificial flavors or colors
- Quick and easy to prepare

For whom:
- Families looking for a convenient meal option
- Cheese lovers of all ages
- Those who enjoy a classic comfort food

Pros:
- Delicious and creamy cheese sauce
- Easy to prepare in just minutes
- Great for a quick and satisfying meal

Cons:
- Not suitable for those with dairy allergies
- Can be high in sodium and calories if eaten in large quantities

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited product size and flavor for Indian consumer preferences.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Nielsen
Category Momentum	20	10	Growing demand for convenient meal options in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from local and international pasta brands in India.	IRI
Use-case Advantage	5	5	Addresses the need for quick and easy meal solutions for busy Indian families.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kraft Macaroni & Cheese Smmmile, Original Flavor, 206 g is well-positioned in the Indian pasta & noodles market with strong brand recognition and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Well-suited product size and flavor for Indian consumer preferences.

Sources: Euromonitor
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Nielsen
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for convenient meal options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and international pasta brands in India.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy meal solutions for busy Indian families.

Sources: Kantar

Summary

Kraft Macaroni & Cheese Smmmile, Original Flavor, 206 g is well-positioned in the Indian pasta & noodles market with strong brand recognition and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kraft Macaroni & Cheese Smmmile, Original Flavor, 206 g Estimated Delivery: 2-3 days In Stock	Rs.290.00 Rs.600.00 COD	GO TO STORE GO TO STORE
Kraft Macaroni & Cheese Smmmile, Original Flavor, 206 g Estimated Delivery: 2-3 days In Stock COD