Wipro Elato BK 213 Cool Touch Electric Kettle 18 Litre Anti
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Boil water quickly with the Wipro Elato BK 213, featuring a 1.8-litre capacity perfect for tea, coffee, and instant noodles.
- Enjoy peace of mind with 3x safety protection: Overheat, Dry Boil, and Auto Shut-off features to prevent accidents.
- Experience convenience with the one-touch opening for easy filling and cleaning, making your daily routine smoother.
- Benefit from a powerful 1200 watts heating element and a 2-year warranty, ensuring efficient performance and durability.
Market-Based Score (India)
66/100 (3.30/5)
Decent The Wipro Elato BK 213 offers solid features and brand reliability, making it a competitive choice in the electric kettle market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4★ | 1,842 |
| Total / Avg | 4.00★ | 1,842 |
Consensus:
4.00★ from 1,842 total reviews
Rs.1,499.00 Rs.2,400.00
Best price from
Amazon.in
Amazon.in
Details
The Wipro Elato BK 213 Cool Touch Electric Kettle is a reliable and efficient kitchen appliance that makes boiling water quick and easy. With a capacity of 1.8 litres, this electric kettle is perfect for making tea, coffee, instant noodles, and more. Its anti-rust shield ensures long-lasting durability, while the super fast heating element allows you to enjoy your hot beverage in no time.
This electric kettle comes with 3x protection features - Overheat protection, Dry Boil protection, and Auto Shut-off, ensuring safety and peace of mind while using the appliance. The one-touch opening feature makes it convenient to fill and clean the kettle, while the 1200 watts power ensures efficient performance. Plus, it comes with a 2 years warranty, giving you added confidence in your purchase.
The Wipro Elato BK 213 Cool Touch Electric Kettle is perfect for anyone looking for a safe, efficient, and durable electric kettle for everyday use. Whether you're a busy professional, a student, or a homemaker, this kettle will make your daily routine easier and more convenient.
Pros: - Large capacity - Anti-rust shield - Quick heating - Safety features - Easy to clean Cons: - Black color may not appeal to everyone - Some users may find the power cord length too short
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | Features like fast heating and safety protections align well with consumer needs. | TechRadar, ConsumerReports |
| Brand Strength | 20 | 14 | Wipro is a recognized brand in India, known for quality home appliances. | BrandZ, Nielsen |
| Category Momentum | 20 | 15 | Electric kettles are increasingly popular in India due to convenience and speed. | GfK, Nielsen |
| Price Positioning | 20 | 10 | Pricing is competitive but not the lowest in the market, affecting appeal. | IDC, GfK |
| Competition | 10 | 5 | Strong competition from brands like Philips and Prestige in the same segment. | Nielsen, GfK |
| Use-case Advantage | 5 | 4 | Ideal for quick boiling, but limited to specific use cases compared to multi-functional appliances. | ConsumerReports |
| Final Market Score | 100 | 66/100 (3.30/5) | The Wipro Elato BK 213 offers solid features and brand reliability, making it a competitive choice in the electric kettle market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Features like fast heating and safety protections align well with consumer needs.Sources: TechRadar, ConsumerReports -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Wipro is a recognized brand in India, known for quality home appliances.Sources: BrandZ, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Electric kettles are increasingly popular in India due to convenience and speed.Sources: GfK, Nielsen -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but not the lowest in the market, affecting appeal.Sources: IDC, GfK -
Competition 5/10
Weight: 10Contribution: 5Rationale: Strong competition from brands like Philips and Prestige in the same segment.Sources: Nielsen, GfK -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for quick boiling, but limited to specific use cases compared to multi-functional appliances.Sources: ConsumerReports
Summary
The Wipro Elato BK 213 offers solid features and brand reliability, making it a competitive choice in the electric kettle market.
Quick Compare
Rs.2,400.00
⭐ Reviews Summary
✅ What Users Love
- Fast heating capability saves time.
- Safety features like auto shut-off and dry boil protection enhance user safety.
- Cool touch exterior prevents burns and is easy to handle.
⚠️ What to Watch
- Some users report issues with the lid not closing securely.
- The kettle may be heavier than expected for some users.
- Limited capacity for larger families or gatherings.
Rs.1,490.00
⭐ Reviews Summary
✅ What Users Love
- Quick boiling time due to 1500 watts power
- Auto cut-off feature enhances safety
- Stylish stainless steel design
⚠️ What to Watch
- Can be prone to rust if not dried properly
- Cord length may be too short for some kitchens
- Lid may be difficult to open with one hand
Rs.1,600.00
⭐ Reviews Summary
✅ What Users Love
- Fast boiling time, heats water quickly.
- Stylish design, adds aesthetic value to the kitchen.
- Durable build quality, backed by a 2-year warranty.
⚠️ What to Watch
- Lid can be difficult to open, may require extra force.
- Cord length is short, limiting placement options.
- Some users report issues with automatic shut-off feature.
Rs.1,750.00
⭐ Reviews Summary
✅ What Users Love
- Quick boiling time due to 950W power.
- Compact size, ideal for small kitchens or travel.
- Removable lid for easy filling and cleaning.
⚠️ What to Watch
- Small capacity of only 0.5 liters.
- Heating element may be exposed, raising safety concerns.
- Limited durability reported by some users.
Price Comparison
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Wipro Elato BK 213 Cool Touch Electric Kettle, 1.8 Litre, Anti-Rust Shield, Super Fast Heating, 3x Protection - Overheat, Dry Boil & Auto Shut-off, One Touch Opening,1200 Watts, 2 Years Warranty,Black Estimated Delivery: 2-3 days
In Stock
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Rs.1,499.00 Rs.2,400.00 COD
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Wipro Elato BK 213 Cool Touch Electric Kettle, 1.8 Litre, Anti-Rust Shield, Super Fast Heating, 3x Protection - Overheat, Dry Boil & Auto Shut-off, One Touch Opening,1200 Watts, 2 Years Warranty,Black Estimated Delivery: 2-3 days
In Stock
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