Kewpie Mayo Classic 310ml 310 ml

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the authentic taste of Japanese-style mayonnaise with Kewpie Mayo
Convenient 10.48 fl oz bottle size is perfect for households of all sizes
Made with high-quality ingredients for a rich and creamy flavor experience
Elevate your dishes with the original Kewpie Mayonnaise for a unique twist

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and unique features position Kewpie Mayo well in the premium spreads segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	618
Total / Avg	4.40★	618

Consensus: 4.40★ from 618 total reviews

Rs.385.00 Rs.399.00

Best price from

Amazon.in

Details

Key Features: - Made with quality ingredients for a rich and creamy texture - Japanese-style mayo for a unique and delicious flavor - Versatile condiment that can be used in various dishes

For whom: - Perfect for those who enjoy Japanese cuisine - Ideal for home cooks looking to add a new twist to their dishes - Great for foodies looking to try different condiments

Pros: - Creamy texture adds a rich flavor to dishes - Authentic Japanese taste that enhances the overall dish - Versatile and can be used as a dip, spread, or salad dressing

Cons: - May not suit everyone's taste preference due to its unique flavor - Slightly more expensive than traditional mayonnaise brands - Availability may be limited in some areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique Japanese recipe and packaging appeal to Indian consumers.	Packaging Digest
Brand Strength	20	18	Strong brand recognition and loyalty in the target segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium spreads in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium imported mayonnaises.	Retail Gazette
Competition	10	8	Facing moderate competition from local and international premium spreads.	Euromonitor
Use-case Advantage	5	5	Versatile usage in various dishes enhances consumer value.	FoodBev Media
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position Kewpie Mayo well in the premium spreads segment in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique Japanese recipe and packaging appeal to Indian consumers.

Sources: Packaging Digest
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and loyalty in the target segment.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium spreads in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium imported mayonnaises.

Sources: Retail Gazette
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from local and international premium spreads.

Sources: Euromonitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage in various dishes enhances consumer value.

Sources: FoodBev Media

Summary

Strong brand and unique features position Kewpie Mayo well in the premium spreads segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kewpie Mayonnaise Japanese Style, (Kewpie Mayo) ?????, Original, 10.48 fl oz e 310 ml e 298 g Estimated Delivery: 2-3 days In Stock	Rs.385.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Kewpie Mayonnaise Japanese Style, (Kewpie Mayo) ?????, Original, 10.48 fl oz e 310 ml e 298 g Estimated Delivery: 2-3 days In Stock COD