ADS Pro 2 in 1 Jet Black Waterproof Gel Kajal and Powder Cake 3 4 g 7 g Jet Black Matte Finish

ADS Pro 2 in 1 Jet Black Waterproof Gel Kajal and Powder Cake 3 4 g 7 g Jet Black Matte Finish

This 2-in-1 product combines a gel kajal liner with a powder cake for a unique and versatile makeup look. The jet black matte finish is perfect for creating bold and dramatic eye makeup looks.

Key Features:
- Waterproof formula that lasts all day
- Dual-ended design with gel kajal liner on one side and powder cake on the other
- Intense black color for a bold and dramatic look

For those who love experimenting with different makeup looks and want a long-lasting product that can withstand any weather conditions. This product is perfect for those who want to create a bold and intense eye makeup look.

Pros:
- Versatile 2-in-1 design
- Waterproof formula
- Intense black color

Cons:
- Some users may find the gel kajal liner difficult to apply
- The powder cake may require touch-ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of waterproof gel kajal and powder cake meets consumer preferences for long-lasting makeup.	Kantar
Brand Strength	20	10	Established brand reputation in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for multi-functional beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands in the kajal & kohls category.	Statista
Use-case Advantage	5	5	Offers convenience and versatility for everyday makeup looks.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative 2-in-1 kajal and powder cake with strong market potential in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—