Urban Platter Lite Mayo 300g

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Urban Platter Lite Mayo 300g
Smart Rank ⓘ 68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a creamy, delicious dairy-free mayonnaise made without palm oil or trans-fat, perfect for health-conscious consumers.
  • Versatile and rich in texture, this mayo enhances various recipes, making it a must-have for your kitchen.
  • Ideal for those seeking a dairy-free alternative, this mayo caters to dietary restrictions without compromising on taste.
  • While it may be priced higher than traditional options, the quality and health benefits of Urban Platter Premium Mayo are worth it.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Premium Mayo is a strong contender in the growing dairy-free segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 504
Total / Avg 4.00★ 504
Consensus: 4.00★ from 504 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Creamy texture and rich flavor
  • Dairy-free and suitable for vegan diets
  • No palm oil or trans fats, making it a healthier option

⚠️ What to Watch

  • Some users find it too tangy for their taste
  • Packaging issues reported, such as leaks
  • Higher price compared to regular mayonnaise
Rs.178.00 Rs.250.00
Best price from Amazon.in Amazon.in
Key Features
Category Dairy-Free Mayonnaise
Weight 300g / 10.6oz
Price 250.0000
Key Features Rich and creamy texture, versatile in recipes, healthy ingredients
Pros Great taste, smooth texture, healthy ingredients
Cons Slightly higher price point compared to traditional mayonnaise
Details
Urban Platter Premium Mayo is a delicious and creamy dairy-free mayonnaise that is made without the use of palm oil or trans-fat.

Key features of this product include its rich and creamy texture, its versatility in various recipes, and its healthy ingredients.

This mayonnaise is perfect for those who are looking for a dairy-free alternative to traditional mayonnaise, as well as those who are conscious about their use of palm oil and trans-fats in their diet.

Pros of Urban Platter Premium Mayo include its great taste, smooth texture, and healthy ingredients. Cons may include a slightly higher price point compared to traditional mayonnaise options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Dairy-free, no palm oil, and no trans-fat align well with current health trends. Statista, FSSAI
Brand Strength 20 14 Urban Platter is recognized for quality and health-conscious products. IDC, Euromonitor
Category Momentum 20 15 The demand for dairy-free alternatives is growing rapidly in India. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility for some consumer segments. MarketWatch, EconomicTimes
Competition 10 3 Competition from established brands in the mayonnaise segment is strong. Mintel, Nielsen
Use-case Advantage 5 4 Versatile for various dishes but may not be a staple for all consumers. FoodNavigator, BusinessStandard
Final Market Score 100 66/100 (3.30/5) Urban Platter Premium Mayo is a strong contender in the growing dairy-free segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Dairy-free, no palm oil, and no trans-fat align well with current health trends.
    Sources: Statista, FSSAI
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Urban Platter is recognized for quality and health-conscious products.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for dairy-free alternatives is growing rapidly in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility for some consumer segments.
    Sources: MarketWatch, EconomicTimes
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Competition from established brands in the mayonnaise segment is strong.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for various dishes but may not be a staple for all consumers.
    Sources: FoodNavigator, BusinessStandard
Summary
Urban Platter Premium Mayo is a strong contender in the growing dairy-free segment.

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Price Comparison

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Rs.178.00 Rs.250.00

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Urban Platter Premium Mayo, 300g / 10.6oz [Dairy-Free Mayonnaise, No Palm Oil, No Trans-Fat]

Estimated Delivery: 2-3 days
In Stock COD

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Rs.178.00 Rs.250.00