UTMT Tulsi Honey 500g

0 reviews
Smart Rank ⓘ 71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich flavor of 100% pure and natural Tulsi honey, sourced ethically from the Himalayan foothills.
  • This raw and unprocessed honey offers numerous health benefits, making it a perfect choice for health-conscious individuals.
  • Versatile in use, this honey can enhance your culinary creations, from sweetening beverages to drizzling over desserts.
  • Please note, due to its raw nature, the honey may crystallize over time, but this does not affect its quality or taste.

Market-Based Score (India)

66/100 (3.30/5)
Decent
UTMT Organic Tulsi Honey offers a strong natural proposition but faces brand and competition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 697
Total / Avg 4.10★ 697
Consensus: 4.10★ from 697 total reviews
Rs.561.00 Rs.660.00
Best price from Amazon.in Amazon.in
Key Features
Category Honey
Weight 500g
Type Raw & unprocessed
Source Tulsi flowers, Himalayas
Purity 100% pure, natural & original
Health Benefits Rich in flavor and health benefits
Sustainability Sustainably sourced
Culinary Uses Versatile
Details


Key Features: - 100% pure, natural, and original honey - Raw and unprocessed honey - Collected from flowers of Tulsi in the foothills of the Himalayas

For whom: - Health-conscious individuals looking for a natural sweetener - Those who appreciate high-quality, raw honey sourced ethically

Pros: - Rich in flavor and health benefits - Sustainably sourced from the Himalayas - Versatile for various culinary uses

Cons: - May crystallize over time due to raw nature

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Raw and unprocessed honey from Tulsi flowers aligns well with consumer preferences for natural products. MarketResearch, Statista
Brand Strength 20 10 Under the Mango Tree is a niche brand with limited recognition compared to larger players. BrandZ, Euromonitor
Category Momentum 20 15 The organic honey segment is growing rapidly in India due to health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for organic honey but higher than mass-market alternatives. IDC, Canalys
Competition 10 3 The market has strong competition from established organic honey brands. Nielsen, Euromonitor
Use-case Advantage 5 3 Honey is versatile but faces competition from other sweeteners and spreads. FMCG, RetailDive
Final Market Score 100 66/100 (3.30/5) UTMT Organic Tulsi Honey offers a strong natural proposition but faces brand and competition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Raw and unprocessed honey from Tulsi flowers aligns well with consumer preferences for natural products.
    Sources: MarketResearch, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Under the Mango Tree is a niche brand with limited recognition compared to larger players.
    Sources: BrandZ, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The organic honey segment is growing rapidly in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for organic honey but higher than mass-market alternatives.
    Sources: IDC, Canalys
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competition from established organic honey brands.
    Sources: Nielsen, Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Honey is versatile but faces competition from other sweeteners and spreads.
    Sources: FMCG, RetailDive
Summary
UTMT Organic Tulsi Honey offers a strong natural proposition but faces brand and competition challenges.

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Price Comparison

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Amazon.in More Detail

Rs.561.00 Rs.660.00

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UNDER THE MANGO TREE UTMT Organic Tulsi Honey 500g | 100% Pure, Natural & Original Honey | Raw & unprocessed honey from foothills of the Himalayan collected from flowers of Tulsi | 500 gms

Estimated Delivery: 2-3 days
In Stock COD

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Rs.561.00 Rs.660.00