Whole Truth Crunchy Peanut Butter - 325g

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the delicious crunch of The Whole Truth No Added Sugar Peanut Butter, made with high-quality peanuts for a guilt-free treat.
  • This unsweetened peanut butter offers a pure peanut flavor, perfect for health-conscious individuals seeking a natural option.
  • Gluten-free and made with no added sugars, this peanut butter is suitable for those with dietary restrictions or sensitivities.
  • Indulge in a crunchy texture that adds excitement to your meals, while knowing you're choosing a healthier peanut butter alternative.

Market-Based Score (India)

66/100 (3.30/5)
Decent
The Whole Truth Peanut Butter offers a strong health proposition but faces premium pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 523
Total / Avg 4.40★ 523
Consensus: 4.40★ from 523 total reviews
Rs.209.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Texture Crunchy
Sugar No Added Sugar
Gluten Free Yes
Ingredients High-quality Peanuts
Health Benefits Natural flavors, No added sugars
Target Audience Health-conscious individuals
Details
About Product: The Whole Truth No Added Sugar Peanut Butter is a delicious and healthy option for peanut butter lovers. Made with only high-quality peanuts and no added sugars, this crunchy peanut butter allows you to enjoy the natural flavors of peanuts without any guilt.

Key Features: - Crunchy texture for added excitement - Unsweetened for a pure peanut flavor - Gluten-free for those with dietary restrictions - Contains no added sugars for a healthier option

For whom: This peanut butter is perfect for health-conscious individuals who want to enjoy the rich taste of peanuts without any added sugars. It is also suitable for those with gluten sensitivities, as it is gluten-free.

Pros: - Delicious crunchy texture - All-natural ingredients with no added sugars - Gluten-free option for those with dietary restrictions

Cons: - Some may prefer a sweeter option - Crunchy texture may not be for everyone

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 No added sugar and gluten-free features align well with current health trends in India. Euromonitor, FMCG Gurus
Brand Strength 20 14 The Whole Truth is recognized for its clean label and health-focused products in the market. Nielsen, Brand Equity
Category Momentum 20 15 The demand for healthy spreads is rising in India, driven by health-conscious consumers. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility for price-sensitive consumers in India. MarketLine, Statista
Competition 10 3 Competition from established brands may hinder market penetration despite unique features. Nielsen, MarketLine
Use-case Advantage 5 4 Ideal for health-conscious consumers but may not appeal to all demographics. FMCG Gurus
Final Market Score 100 66/100 (3.30/5) The Whole Truth Peanut Butter offers a strong health proposition but faces premium pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: No added sugar and gluten-free features align well with current health trends in India.
    Sources: Euromonitor, FMCG Gurus
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: The Whole Truth is recognized for its clean label and health-focused products in the market.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy spreads is rising in India, driven by health-conscious consumers.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility for price-sensitive consumers in India.
    Sources: MarketLine, Statista
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Competition from established brands may hinder market penetration despite unique features.
    Sources: Nielsen, MarketLine
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers but may not appeal to all demographics.
    Sources: FMCG Gurus
Summary
The Whole Truth Peanut Butter offers a strong health proposition but faces premium pricing challenges.

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Price Comparison

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Amazon.in More Detail

Rs.209.00 Rs.225.00

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The Whole Truth - No Added Sugar Peanut Butter - Crunchy - 325g - Unsweetened - Gluten Free

Estimated Delivery: 2-3 days
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Best price
Rs.209.00 Rs.225.00