ATOM Stature Meter 2M Height measuring tape for Adult & Children | Wall Mounted & Retractable Ruler Tape for Height Measurement With clear reading window.

The ATOM Stature Meter 2M Height measuring tape is a convenient tool for accurately measuring the height of both adults and children. It can be easily attached to a wall for quick and easy measurements.

Key features of this measuring tape include a retractable ruler tape that extends up to 2 meters, making it suitable for a wide range of height measurements. The clear reading window ensures accuracy and easy visibility of measurements.

This height measuring tape is suitable for use in homes, schools, clinics, and other healthcare facilities. It is ideal for monitoring growth in children or obtaining accurate height measurements for adults.

Pros: - Easy to use and read measurements - Compact and portable design - Suitable for both adults and children

Cons: - May not be as precise as some electronic height measuring devices - Wall mounting may require additional tools for installation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile features suitable for both adults and children.	Gartner, Euromonitor
Brand Strength	20	10	Established brand with good reputation in the measuring instruments sector.	BrandZ, Forbes
Category Momentum	20	15	Growing demand for measuring instruments in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar height measuring tapes in the market.	Retail360, Mintel
Competition	10	6	Facing moderate competition from other height measuring tape brands.	Retail360, Mintel
Use-case Advantage	5	5	Provides accurate height measurement for various use cases.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	ATOM Stature Meter 2M offers a well-rounded solution for height measurement needs in the Indian market.

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