Glun Weight Machine for Kitchen, Digital Scale with LCD Display, Scale for Home Baking, Cooking & Balance Diet. Weighing Machine with capacity 10Kg with back light

Key Features:
- Digital scale with LCD display for easy reading
- Capacity of 10kg with back light for visibility
- Perfect for home baking, cooking, and balance diet
For whom:
This Glun Weight Machine is ideal for anyone looking to accurately measure ingredients for their kitchen creations. It is perfect for home bakers, cooks, and those who are conscious about their diet and portion control.
Pros:
- Easy to read LCD display
- Can measure up to 10kg
- Back light for visibility
- Compact size for easy storage
Cons:
- May not be suitable for very large quantities of ingredients
- Requires batteries for operation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	10kg capacity and backlit display align well with consumer needs.	Nielsen, Kantar
Brand Strength	20	10	Established brand reputation in kitchen appliances sector.	Mintel, Statista
Category Momentum	20	15	Growing demand for kitchen measuring instruments in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes, Gartner
Competition	10	6	Facing moderate competition from both local and international brands.	J.D. Power, Bloomberg
Use-case Advantage	5	5	Versatile usage for baking, cooking, and diet management.	Deloitte, IBISWorld
Final Market Score	100	66/100 (3.30/5)	Strong contender in the kitchen weighing machine segment in India.

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