Overview
Market-Based Score (India)
66/100
(3.30/5)
Strong
A solid mid-range smart TV option with good features but faces stiff competition in India.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | The QLED technology and smart features align well with consumer preferences for quality and connectivity. | TechRadar, CNET |
| Brand Strength | 20 | 10 | TOSHIBA is recognized but not a market leader in the Indian TV segment, impacting brand loyalty. | Counterpoint, Nielsen |
| Category Momentum | 20 | 15 | The demand for smart TVs is growing rapidly in India, driven by affordable pricing and content availability. | IDC, Gartner |
| Price Positioning | 20 | 14 | Competitively priced within the mid-range segment, appealing to budget-conscious consumers. | Flipkart, Amazon |
| Competition | 10 | 6 | Faces strong competition from brands like Samsung and LG, which have stronger market presence. | Statista, MarketWatch |
| Use-case Advantage | 5 | 3 | Ideal for streaming and casual viewing, but lacks advanced gaming features for hardcore gamers. | Tom's Hardware, The Verge |
| Total | 100 | 66 | ||
Product Checklist (AI)
Product Checklist (100 Points)
TOSHIBA 108 cm (43 inches) E38RP Series Full HD Ready Smart QLED Google TV 43E38RP • Updated: 2025-10-11 04:34:42
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7.3PanelHighGood brightness and contrast, lacks advanced HDR.
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7AudioHighDecent sound quality, lacks Dolby support.
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8SmartHighSmooth interface, regular updates available.
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6GamingGoodLimited gaming features, no HDMI 2.1.
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8BuildHighSturdy build, minimal bezels.
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8ValueHighCompetitive pricing for features offered.
Final Score & Verdict
Score 75 / 100
• Decent
Good value for casual viewers, lacks advanced features.
