Surf Excel Easy Wash 1L
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Easily dissolves in water, making it ideal for both machine and hand washing, ensuring a hassle-free laundry experience.
- Formulated with active cleaning agents that penetrate deep into fabric fibers, effectively lifting and removing tough stains.
- Leaves your clothes smelling fresh with a pleasant fragrance that lasts long after washing, enhancing your laundry routine.
- Perfect for households seeking a reliable detergent that efficiently tackles stubborn stains on various fabric types.
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned liquid detergent with strong brand and competitive pricing.
Rs.205.00 Rs.205.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Detergent |
|---|---|
| Volume | 1L |
| Formulation | Liquid |
| Stain Removal | Effective |
| Fragrance | Pleasant |
| Usage | Machine and Hand Washing |
| Pros | Easy to use, Quick to dissolve, Works on various fabrics |
| Cons | Not suitable for very delicate fabrics |
Details
Surf Excel Easy Wash Detergent Liquid is a powerful cleaning solution that effectively removes tough stains and dirt from your clothes, leaving them fresh and clean.
Key Features: - Formulated to easily dissolve in water, making it perfect for both machine and hand washing. - Contains active cleaning agents that penetrate deep into fabric fibers to lift and remove stains. - Leaves clothes with a pleasant fragrance that lasts long after washing.
For whom: Ideal for households looking for a reliable and efficient laundry detergent that can tackle stubborn stains without much effort.
Pros: - Easy to use and quick to dissolve in water. - Works well on a variety of fabrics and stain types. - Leaves clothes smelling fresh and clean.
Cons: - May not be suitable for very delicate fabrics that require special care.
Key Features: - Formulated to easily dissolve in water, making it perfect for both machine and hand washing. - Contains active cleaning agents that penetrate deep into fabric fibers to lift and remove stains. - Leaves clothes with a pleasant fragrance that lasts long after washing.
For whom: Ideal for households looking for a reliable and efficient laundry detergent that can tackle stubborn stains without much effort.
Pros: - Easy to use and quick to dissolve in water. - Works well on a variety of fabrics and stain types. - Leaves clothes smelling fresh and clean.
Cons: - May not be suitable for very delicate fabrics that require special care.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers easy wash solution suitable for Indian households. | Consumer Reports |
| Brand Strength | 20 | 18 | Strong brand recall and trust among Indian consumers. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for liquid detergents in Indian market. | Nielsen |
| Price Positioning | 20 | 10 | Competitive pricing compared to similar products in the market. | Retail360 |
| Competition | 10 | 8 | Facing moderate competition from other established brands. | MarketWatch |
| Use-case Advantage | 5 | 5 | Addresses specific laundry needs effectively. | Consumer Insights |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned liquid detergent with strong brand and competitive pricing. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers easy wash solution suitable for Indian households.Sources: Consumer Reports -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Strong brand recall and trust among Indian consumers.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for liquid detergents in Indian market.Sources: Nielsen -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitive pricing compared to similar products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other established brands.Sources: MarketWatch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific laundry needs effectively.Sources: Consumer Insights
Summary
Well-positioned liquid detergent with strong brand and competitive pricing.
Quick Compare
Rs.205.00
⭐ Reviews Summary
✅ What Users Love
- Effective stain removal on various fabrics
- Pleasant fragrance that lingers on clothes
- Convenient liquid form for easy measuring and use
⚠️ What to Watch
- Higher price compared to powder detergents
- Some users report residue left on clothes
- Not suitable for all washing machines, particularly top loaders
Rs.570.00
⭐ Reviews Summary
✅ What Users Love
- Improves coat shine and health
- Easy to administer
- Good value for the price
⚠️ What to Watch
- Some pets may not like the taste
- Results may vary among different animals
- Packaging could be improved
Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing scent
- Gentle on skin
- Value for money
⚠️ What to Watch
- Soap melts quickly
- May not last long
- Packaging could be improved
Rs.500.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting hydration for up to 48 hours
- Non-sticky and non-greasy formula
- Suitable for all skin types
⚠️ What to Watch
- Scent may be too strong for some users
- Pump dispenser can be difficult to use
- May not be moisturizing enough for very dry skin
Price Comparison
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Surf Excel Easy Wash Detergent Liquid 1L
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