Surf Excel Easy Wash 1L

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Surf Excel Easy Wash 1L
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Easily dissolves in water, making it ideal for both machine and hand washing, ensuring a hassle-free laundry experience.
  • Formulated with active cleaning agents that penetrate deep into fabric fibers, effectively lifting and removing tough stains.
  • Leaves your clothes smelling fresh with a pleasant fragrance that lasts long after washing, enhancing your laundry routine.
  • Perfect for households seeking a reliable detergent that efficiently tackles stubborn stains on various fabric types.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned liquid detergent with strong brand and competitive pricing.

⭐ Reviews Summary

✅ What Users Love

  • Effective stain removal on various fabrics
  • Pleasant fragrance that lingers on clothes
  • Convenient liquid form for easy measuring and use

⚠️ What to Watch

  • Higher price compared to powder detergents
  • Some users report residue left on clothes
  • Not suitable for all washing machines, particularly top loaders
Rs.205.00 Rs.205.00
Best price from Amazon.in Amazon.in
Key Features
Category Detergent
Volume 1L
Formulation Liquid
Stain Removal Effective
Fragrance Pleasant
Usage Machine and Hand Washing
Pros Easy to use, Quick to dissolve, Works on various fabrics
Cons Not suitable for very delicate fabrics
Details
Surf Excel Easy Wash Detergent Liquid is a powerful cleaning solution that effectively removes tough stains and dirt from your clothes, leaving them fresh and clean.

Key Features: - Formulated to easily dissolve in water, making it perfect for both machine and hand washing. - Contains active cleaning agents that penetrate deep into fabric fibers to lift and remove stains. - Leaves clothes with a pleasant fragrance that lasts long after washing.

For whom: Ideal for households looking for a reliable and efficient laundry detergent that can tackle stubborn stains without much effort.

Pros: - Easy to use and quick to dissolve in water. - Works well on a variety of fabrics and stain types. - Leaves clothes smelling fresh and clean.

Cons: - May not be suitable for very delicate fabrics that require special care.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers easy wash solution suitable for Indian households. Consumer Reports
Brand Strength 20 18 Strong brand recall and trust among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for liquid detergents in Indian market. Nielsen
Price Positioning 20 10 Competitive pricing compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other established brands. MarketWatch
Use-case Advantage 5 5 Addresses specific laundry needs effectively. Consumer Insights
Final Market Score 100 76/100 (3.80/5) Well-positioned liquid detergent with strong brand and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers easy wash solution suitable for Indian households.
    Sources: Consumer Reports
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand recall and trust among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for liquid detergents in Indian market.
    Sources: Nielsen
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific laundry needs effectively.
    Sources: Consumer Insights
Summary
Well-positioned liquid detergent with strong brand and competitive pricing.

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Surf Excel Easy Wash Detergent Liquid 1L

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