Ariel Lavender Freshness 900ml
Smart Rank ⓘ
61/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Removes tough stains in 1 wash, ideal for busy individuals
- Lavender freshness fragrance for a pleasant laundry experience
- Protects colors to keep clothes looking vibrant and new
- Dissolves quickly for efficient cleaning in front load machines
Market-Based Score (India)
76/100 (3.80/5)
Good value Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.3★ | 22 |
| Total / Avg | 4.30★ | 22 |
Consensus:
4.30★ from 22 total reviews
Rs.197.00 Rs.219.00
Best price from
Amazon.in
Amazon.in
Details
Key Features: - Removes tough stains in 1 wash - Lavender freshness fragrance - Protects colors - Dissolves faster
For whom: - Ideal for front load washing machines - Suitable for those with busy schedules - Perfect for those who want a detergent that removes stains quickly and efficiently
Pros: - Powerful stain removal - Pleasant fragrance - Protects colors - Convenient for use in washing machines
Cons: - May be more expensive than other detergents - Sensitive individuals may find the fragrance too strong
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers key features like color protection and quick dissolution. | Consumer Reports |
| Brand Strength | 20 | 18 | Ariel is a trusted brand with high brand recall in India. | Brand Equity |
| Category Momentum | 20 | 15 | Strong growth in laundry care segment in India. | Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail Gazette |
| Competition | 10 | 8 | Facing competition from other established detergent brands. | Business Standard |
| Use-case Advantage | 5 | 5 | Effective in removing tough stains, appealing fragrance. | Hindustan Times |
| Final Market Score | 100 | 76/100 (3.80/5) | Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers key features like color protection and quick dissolution.Sources: Consumer Reports -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Ariel is a trusted brand with high brand recall in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Strong growth in laundry care segment in India.Sources: Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail Gazette -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established detergent brands.Sources: Business Standard -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Effective in removing tough stains, appealing fragrance.Sources: Hindustan Times
Summary
Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.
Quick Compare
Rs.219.00
⭐ Reviews Summary
✅ What Users Love
- Effective in removing tough stains
- Pleasant lavender fragrance
- Protects colors well
⚠️ What to Watch
- Expensive compared to other detergents
- May not dissolve completely in some wash cycles
- Packaging can leak during shipping
Rs.220.00
⭐ Reviews Summary
✅ What Users Love
- Effective in treating acne
- Natural ingredients
- Easy to use
⚠️ What to Watch
- Strong taste
- May take time to show results
- Small bottle size
Rs.228.00
⭐ Reviews Summary
✅ What Users Love
- Effective in improving heart health
- Natural Ayurvedic ingredients
- Convenient tablet form
⚠️ What to Watch
- Expensive compared to other supplements
- Some users reported slow results
- May have a strong taste
Rs.230.00
⭐ Reviews Summary
✅ What Users Love
- Effective for various health issues.
- Natural ingredients with no side effects.
- Convenient packaging for easy use.
⚠️ What to Watch
- Results may take time to become noticeable.
- Some users report a strong taste.
- Limited availability in certain regions.
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
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More Detail
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Ariel Liquid Detergent Front Load 900 ml with Lavender freshness fragnance Removes 7 day dried in Stains in 1 wash inside Washing Machine Protects Colours Dissolves Faster
In Stock
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Rs.197.00 Rs.219.00 COD
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Ariel Liquid Detergent Front Load 900 ml with Lavender freshness fragnance Removes 7 day dried in Stains in 1 wash inside Washing Machine Protects Colours Dissolves Faster
In Stock
COD
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