Brajin Coffee Beater Hand Blender Multi Color

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Easily mix, blend, and whisk ingredients with the Brajin Coffee Beater, perfect for lattes, cappuccinos, and milkshakes.
  • Compact and ergonomic design ensures comfortable handling, making it a great addition to any kitchen for quick blending tasks.
  • Durable stainless steel whisk attachment and two speed settings provide efficient mixing control for all your culinary needs.
  • Portable and easy to clean, this hand blender is ideal for coffee lovers and home bakers looking for convenience in their kitchen.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for home coffee lovers, but brand recognition limits its market impact.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.299.00 Rs.499.00
Best price from Amazon.in Amazon.in
Details
The Brajin Coffee Beater Hand Blender is a versatile kitchen tool that allows you to easily mix, blend, and whisk ingredients with just the touch of a button. This hand blender is perfect for making lattes, cappuccinos, milkshakes, and more.

Key Features: - Compact and ergonomic design for easy handling - Stainless steel whisk attachment for efficient mixing - Two speed settings for customized blending - Easy to clean and store

For whom: This hand blender is ideal for anyone who enjoys making coffee drinks at home, as well as for those who frequently bake or cook and need a convenient tool for mixing and blending ingredients.

Pros: - Portable and easy to use - Versatile for various kitchen tasks - Durable stainless steel whisk attachment - Two speed settings for control over mixing

Cons: - May not be as powerful as larger immersion blenders - Limited color options available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers essential features for frothing, appealing to coffee enthusiasts. TechRadar, CNET
Brand Strength 20 10 Brajin is a relatively new brand with limited recognition compared to established competitors. IDC, Gartner
Category Momentum 20 15 The demand for automatic milk frothers is growing as coffee culture expands in India. Nielsen, Euromonitor
Price Positioning 20 14 Competitively priced, but still higher than some entry-level options in the market. Flipkart, Amazon
Competition 10 5 Faces stiff competition from established brands with loyal customer bases. MarketWatch, Statista
Use-case Advantage 5 4 Ideal for home users, but limited appeal for commercial use in cafes. Frost & Sullivan
Final Market Score 100 66/100 (3.30/5) A solid choice for home coffee lovers, but brand recognition limits its market impact.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers essential features for frothing, appealing to coffee enthusiasts.
    Sources: TechRadar, CNET
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brajin is a relatively new brand with limited recognition compared to established competitors.
    Sources: IDC, Gartner
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for automatic milk frothers is growing as coffee culture expands in India.
    Sources: Nielsen, Euromonitor
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced, but still higher than some entry-level options in the market.
    Sources: Flipkart, Amazon
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces stiff competition from established brands with loyal customer bases.
    Sources: MarketWatch, Statista
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home users, but limited appeal for commercial use in cafes.
    Sources: Frost & Sullivan
Summary
A solid choice for home coffee lovers, but brand recognition limits its market impact.

Quick Compare

Brajin Coffee Beater Hand Blender Multi Color
Rs.499.00
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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹349.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹399.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹379.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
349.00 3-5 days 4.0/5 Buy Now
Croma
399.00 N/A 4.3/5 -
Reliance Digital
379.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.499.00

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Brajin Coffee Beater Hand Blender (Multi Color)

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Best price
Rs.299.00 Rs.499.00