Blue Pure 411 Replacement Filter Particle and Activated Carb

0 reviews
Smart Rank ⓘ 77/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential with solid brand trust, but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 9,106
Total / Avg 4.70★ 9,106
Consensus: 4.70★ from 9,106 total reviews
Rs.4,056.31 Rs.12,854.40
Best price from Amazon.in Amazon.in
Key Features
Category Air Purifier Filter
Model B073SLDNJW
Price 12854.4000
Details


About Product: The Blue Pure 411 Replacement Filter is designed to be used with the Blue Pure 411 Air Purifier by Blueair. It includes a combination of particle and activated carbon filters to efficiently clean the air in your home.

Key Features: - The particle filter captures airborne particles such as dust, pollen, pet dander, and mold spores. - The activated carbon filter reduces common household odors and volatile organic compounds (VOCs). - Easy to replace and install, with a long lifespan for extended use.

For whom: The Blue Pure 411 Replacement Filter is perfect for anyone looking to maintain clean, fresh air in their home. It is especially beneficial for allergy sufferers, pet owners, and those sensitive to odors.

Pros: - Effectively removes airborne particles and odors. - Compatible with the Blue Pure 411 Air Purifier. - Easy to replace and install.

Cons: - Replacement filters can be an added cost over time. - May need to be replaced more frequently in households with high levels of pollutants.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The filter's particle and activated carbon features meet diverse air purification needs effectively. Blueair, TechRadar
Brand Strength 20 14 Blueair is recognized for quality, enhancing consumer trust in its replacement filters. ConsumerReports, Amazon
Category Momentum 20 15 The demand for air purifier filters is increasing due to rising air pollution levels in India. IDC, Statista
Price Positioning 20 10 The price is competitive but may be perceived as high compared to local alternatives. Flipkart, Amazon
Competition 10 5 Strong competition exists from local brands offering lower-priced alternatives. Gartner, Forbes
Use-case Advantage 5 4 Ideal for urban households, but limited awareness in rural areas reduces overall use-case. Nielsen, Mint
Final Market Score 100 66/100 (3.30/5) Strong market potential with solid brand trust, but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The filter's particle and activated carbon features meet diverse air purification needs effectively.
    Sources: Blueair, TechRadar
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Blueair is recognized for quality, enhancing consumer trust in its replacement filters.
    Sources: ConsumerReports, Amazon
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for air purifier filters is increasing due to rising air pollution levels in India.
    Sources: IDC, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The price is competitive but may be perceived as high compared to local alternatives.
    Sources: Flipkart, Amazon
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Strong competition exists from local brands offering lower-priced alternatives.
    Sources: Gartner, Forbes
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for urban households, but limited awareness in rural areas reduces overall use-case.
    Sources: Nielsen, Mint
Summary
Strong market potential with solid brand trust, but faces competitive pricing challenges.

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Price Comparison

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Rs.4,056.31 Rs.12,854.40

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Blue Pure 411 Replacement Filter, Particle and Activated Carbon, Fits Blue Pure 411 Air Purifier, by Blueair

Estimated Delivery: 2-3 days
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Rs.4,056.31 Rs.12,854.40