Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use
Smart Rank ⓘ
46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy clean air anywhere with the Aura Air Purifier, featuring a HEPA filter for effective purification in your car or home.
- With a battery life of up to 6 hours, this portable and rechargeable purifier ensures fresh air on the go.
- The easy-to-use 2-step purification process and ionizer enhance air quality, making it perfect for small spaces.
- Backed by a 6-month warranty, this air purifier offers peace of mind along with its powerful purification capabilities.
Market-Based Score (India)
66/100 (3.30/5)
Decent Aura Air Purifier offers solid features but faces tough competition in a growing market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.1★ | 5 |
| Total / Avg | 3.10★ | 5 |
Consensus:
3.10★ from 5 total reviews
Rs.1,609.00 Rs.12,000.00
Best price from
Amazon.in
Amazon.in
Details
Key Features: - Hepa filter for effective air purification - Up to 6 hours of battery life - 6 months warranty for peace of mind - Portable and rechargeable design for use on the go - Ionizer for added purification - Easy to use with 2-step purification process
For whom: This Aura Air Purifier is perfect for individuals who want clean and fresh air both at home and on the go. Whether you're in your car or in a small room, this purifier will ensure you're breathing in the cleanest air possible.
Pros: - Effective Hepa filter - Portable and rechargeable - Ionizer for added purification - Easy to use - Long battery life
Cons: - Limited coverage area - May not be suitable for larger rooms or spaces
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | HEPA filter and portable design cater well to urban consumers' needs. | notebookcheck |
| Brand Strength | 20 | 10 | Aura is a relatively new brand in a competitive market with established players. | Canalys |
| Category Momentum | 20 | 15 | Air purifiers are gaining popularity in India due to rising pollution levels. | IDC |
| Price Positioning | 20 | 10 | Pricing is competitive but not the lowest in a price-sensitive market. | Gartner |
| Competition | 10 | 7 | Strong competition from established brands may hinder market penetration. | Counterpoint |
| Use-case Advantage | 5 | 4 | Portable design is beneficial for car use but limits home usage. | TechRadar |
| Final Market Score | 100 | 66/100 (3.30/5) | Aura Air Purifier offers solid features but faces tough competition in a growing market. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: HEPA filter and portable design cater well to urban consumers' needs.Sources: notebookcheck -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Aura is a relatively new brand in a competitive market with established players.Sources: Canalys -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Air purifiers are gaining popularity in India due to rising pollution levels.Sources: IDC -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but not the lowest in a price-sensitive market.Sources: Gartner -
Competition 7/10
Weight: 10Contribution: 7Rationale: Strong competition from established brands may hinder market penetration.Sources: Counterpoint -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Portable design is beneficial for car use but limits home usage.Sources: TechRadar
Summary
Aura Air Purifier offers solid features but faces tough competition in a growing market.
Quick Compare
Rs.12,000.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing odors and allergens in car and home environments.
- Portable and rechargeable design allows for easy use in multiple locations.
- Long battery life of up to 6 hours enhances convenience for users.
⚠️ What to Watch
- Some users report a lack of noticeable air quality improvement.
- The device can be noisy at higher settings, which may be disruptive.
- Limited coverage area may not be sufficient for larger spaces.
Rs.22,772.00
⭐ Reviews Summary
✅ What Users Love
- Highly effective at removing odors from various environments.
- High ozone output capacity, suitable for commercial use.
- User-friendly design with straightforward operation.
⚠️ What to Watch
- Strong ozone smell can be overwhelming in enclosed spaces.
- Requires careful handling and safety precautions.
- Some users report durability issues over time.
Rs.2,399.00
⭐ Reviews Summary
✅ What Users Love
- Effectively eliminates odors and purifies air and water.
- Compact design makes it easy to use in various settings.
- User-friendly operation with clear instructions.
⚠️ What to Watch
- Ozone smell can be overwhelming in enclosed spaces.
- Limited effectiveness on heavy contaminants.
- Requires regular maintenance for optimal performance.
Rs.3,500.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces airborne dust and allergens.
- Compact design suitable for various spaces.
- Easy to install and operate.
⚠️ What to Watch
- May produce a noticeable ozone smell.
- Limited effectiveness in larger rooms.
- Some users report durability issues over time.
Where to Buy
Price Comparison
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More Detail
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Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use Estimated Delivery: 2-3 days
In Stock
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Rs.1,609.00 Rs.12,000.00 COD
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Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use Estimated Delivery: 2-3 days
In Stock
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