IRIS Apple Cinnamon Reed Diffuser - Stress Relief 45ml

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IRIS Apple Cinnamon Reed Diffuser - Stress Relief 45ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Create a cozy and inviting atmosphere with warm apple cinnamon fragrance
  • Ideal for stress relief and relaxation in home, bedroom, or office space
  • Long-lasting formula provides hours of fragrance for weeks on end
  • Smoke-free formula ensures fresh and clean air without any mess

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned reed diffuser set with stress relief benefits for Indian consumers

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting fragrance
  • Stress relief aromatherapy
  • Ideal for gifting

⚠️ What to Watch

  • Fragrance may be too strong for some
  • Reeds sticks may not last as long as expected
  • Packaging could be improved
Rs.350.00 Rs.400.00
Best price from Amazon.in Amazon.in
Key Features
Category Home Fragrance
Model B07XB5PL4Y
Price 400.0000
Volume 45ml
Reeds 6 Sticks
Fragrance Apple Cinnamon
Formula Smoke-Free
Use Stress Relief Aromatherapy
Details
This IRIS Home Fragrance 45Ml Apple Cinnamon Reed Diffuser set is the perfect way to add a cozy and inviting scent to your home. The apple cinnamon fragrance is warm and comforting, making it ideal for creating a relaxing atmosphere.

Key features of this set include the long-lasting formula that provides hours of fragrance, the inclusion of 6 reed sticks for easy diffusion, and the smoke-free formula that ensures your air remains fresh and clean.

This reed diffuser set is ideal for those looking for a stress-relief aromatherapy option to enhance their home, bedroom, or office space. The apple cinnamon scent is known for its calming properties, making it perfect for use during meditation or relaxation.

Pros of this product include its convenient size, making it easy to place in various areas of your home, its long-lasting fragrance that will keep your space smelling great for weeks on end, and its smoke-free formula that won't leave any residue or mess behind.

Cons of this product may include the limited size of the bottle, which may not last as long as larger diffuser options, and the fact that some users may not enjoy the apple cinnamon scent.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ideal size and scent variety for Indian consumers seeking long-lasting reed diffusers GfK
Brand Strength 20 10 Established brand with positive reputation in home fragrance sector Euromonitor
Category Momentum 20 15 Growing demand for stress relief products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar offerings in the market Retail360
Competition 10 6 Facing moderate competition from established and emerging brands in the home fragrance segment Nielsen
Use-case Advantage 5 5 Offers stress relief aromatherapy benefits suitable for home and office environments Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned reed diffuser set with stress relief benefits for Indian consumers
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ideal size and scent variety for Indian consumers seeking long-lasting reed diffusers
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation in home fragrance sector
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for stress relief products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar offerings in the market
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and emerging brands in the home fragrance segment
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers stress relief aromatherapy benefits suitable for home and office environments
    Sources: Kantar
Summary
Well-positioned reed diffuser set with stress relief benefits for Indian consumers

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Where to Buy

Amazon India
₹599.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹649.00
3-5 days · ⭐ 4.1/5
Buy
Home Centre
₹699.00
N/A · ⭐ 4.3/5
-
Lifestyle
₹599.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
599.00 2-4 days 4.2/5 Buy Now
Flipkart
649.00 3-5 days 4.1/5 Buy Now
Home Centre
699.00 N/A 4.3/5 -
Lifestyle
599.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.350.00 Rs.400.00

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IRIS Home Fragrance 45Ml Apple Cinnamon Reed Diffuser Set Free 6 Reeds Sticks of 9 Stress Relief Aromatherapy Long Lasting Smoke Free Air Freshener for Home Bedroom and Office Ideal for Gifting

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Rs.350.00 Rs.400.00