Heritage Curd 1Kg

0 reviews
Smart Rank ⓘ 80/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy 1Kg of Heritage Total Curd for a great price of 91.20
  • High-quality curd perfect for your daily meals
  • Nutritious and delicious addition to your diet
  • Convenient packaging for easy storage and use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and good market fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,340
Total / Avg 4.30★ 1,340
Consensus: 4.30★ from 1,340 total reviews
Rs.91.20 Rs.91.20
Best price from Amazon.in Amazon.in
Details
Heritage Total Curd is a delicious and creamy yogurt made from fresh milk. It is a traditional Indian dairy product that is loved for its rich texture and tangy flavor.

Key Features: - Made from high-quality, full-fat milk - Contains active probiotics for gut health - Creamy texture with a tangy taste - Versatile ingredient for both sweet and savory dishes

For whom: Heritage Total Curd is perfect for anyone looking for a healthy and tasty snack or ingredient to incorporate into their daily diet. It is suitable for all age groups and can be enjoyed by those with dietary restrictions.

Pros: - Rich in calcium and protein - Helps improve digestion and gut health - Can be used in a variety of recipes - Creamy and delicious taste

Cons: - May not be suitable for those with lactose intolerance - Requires refrigeration to maintain freshness - Limited shelf life compared to processed yogurt

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches consumer preferences for quality and quantity. GfK
Brand Strength 20 18 Strong brand reputation and customer loyalty. Nielsen
Category Momentum 20 15 Growing demand for dairy products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products. Euromonitor
Competition 10 8 Facing moderate competition from local and national brands. IRI
Use-case Advantage 5 5 Versatile usage scenarios for households. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and good market fit.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches consumer preferences for quality and quantity.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and customer loyalty.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for dairy products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and national brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage scenarios for households.
    Sources: Kantar
Summary
Strong brand with competitive pricing and good market fit.

Price Comparison

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Amazon.in More Detail

Rs.91.20 Rs.91.20

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Heritage Total Curd, 1Kg

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Best price
Rs.91.20 Rs.91.20