Neha Herbals Mehandi 55G Pack of 4

Neha Herbals Mehandi 55G Pack of 4

Neha Herbals Mehandi is a natural hair coloring product made from pure henna leaves. It is free from harmful chemicals and additives, making it a safe choice for those looking to color their hair without causing damage.

Key Features: - Made from pure henna leaves - Free from harmful chemicals - Adds shine and volume to hair - Long-lasting color - Easy to use

For whom: This product is suitable for anyone looking to color their hair naturally without exposing it to harsh chemicals. It is especially beneficial for those with sensitive scalp or allergies to chemical hair dyes.

Pros: - Natural ingredients - Safe for all hair types - Adds shine and volume - Long-lasting color

Cons: - Some may find the application process messy - Color payoff may vary depending on natural hair color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional henna formulation with added benefits like conditioning.	IndiaRetailing
Brand Strength	20	18	Established reputation for quality and authenticity in herbal products.	Brandwatch
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar henna products in the market.	Euromonitor
Competition	10	5	Facing moderate competition from local and international henna brands.	BusinessToday
Use-case Advantage	5	3	Versatile usage for hair coloring, conditioning, and intricate designs.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a growing market segment.

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