Mi Nature Indigo Leaf Powder 227g 8oz Pure Herbal Tint for Dark Hair Color Natural Tinctoria Powder Indigofera Tinctoria

Mi Nature Indigo Leaf Powder 227g 8oz Pure Herbal Tint for Dark Hair Color Natural Tinctoria Powder Indigofera Tinctoria

Mi Nature Indigo Leaf Powder is a pure herbal tint made from natural Indigofera Tinctoria powder. It comes in a 227g (8oz) package, perfect for those looking to darken their hair color in a natural way.

Key Features:
- Made from pure Indigofera Tinctoria powder
- Suitable for darkening hair color naturally
- Comes in a convenient 227g (8oz) package
For whom:
This product is ideal for individuals looking for a natural way to darken their hair color without the use of chemicals. It is suitable for all hair types and colors.

Pros:
- Pure herbal tint for darkening hair color
- Easy to use and apply
- Provides a natural and long-lasting color
Cons:
- May require multiple applications for desired color intensity
- Some users may experience staining on skin or clothes during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a pure herbal tint suitable for dark hair colors, meeting consumer preferences.	Nielsen
Brand Strength	20	10	Mi Nature is a recognized brand in the herbal hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair coloring products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the henna category.	GfK
Competition	10	6	Facing competition from other established herbal hair color brands in the market.	IRI
Use-case Advantage	5	5	Provides a natural tint without harsh chemicals, appealing to health-conscious consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Mi Nature Indigo Leaf Powder offers a competitive herbal hair coloring option in the growing Indian market.

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