MGH Herbals Organic Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neelayamari Neli Aku Indico

MGH Herbals Organic Indigo Powder Organic for Hair Black Colour 200 Grams Natural Avuri Leaf Powder Neela Amari Neel Patti Neelayamari Neli Aku Indico

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Key Features:
- Made from organic indigo powder for hair black color
- Contains natural Avuri leaf powder for hair nourishment
- Comes in a 200 grams pack for multiple use
- Free from harmful chemicals and additives


For whom:
- Individuals looking for a natural and organic hair coloring solution
- People with sensitive scalp or allergies to chemical dyes
- Those who prefer herbal products for hair care


Pros:
- Provides a natural black color to hair
- Nourishes and strengthens hair with Avuri leaf powder
- Easy to use and safe for frequent application


Cons:
- May require multiple applications for desired color intensity
- Slight herbal scent may not be preferred by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of natural ingredients for hair coloring	IndiaRetailing
Brand Strength	20	10	Established reputation for quality organic hair care products	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products	Euromonitor
Competition	10	6	Facing competition from other established organic hair color brands	RetailToday
Use-case Advantage	5	5	Provides long-lasting black color with natural ingredients	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	MGH Herbals Organic Indigo Powder is well-positioned in the growing Indian natural hair color market.

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