Jiva Indigo Leaf Powder For Hair 200g Pack of 1 Pure Natural Hair Color Chemical Free Ammonia Free Organic Herbal Hair Dye for Men Women

Jiva Indigo Leaf Powder For Hair 200g Pack of 1 Pure Natural Hair Color Chemical Free Ammonia Free Organic Herbal Hair Dye for Men Women

Jiva Indigo Leaf Powder is a natural hair color made from pure organic indigo leaves. It is free from chemicals and harsh additives, making it a safe and gentle option for coloring your hair.

Key Features: - Made from pure organic indigo leaves - Chemical free and ammonia free - Natural hair dye - Suitable for both men and women

For whom: This product is suitable for individuals looking for a natural and chemical-free hair coloring option. It is great for those with sensitive scalps or allergies to traditional hair dyes.

Pros: - Natural and organic ingredients - Safe for sensitive scalps - Provides a deep and rich color - Long-lasting results

Cons: - Requires multiple applications for a more intense color - May take longer to fully develop compared to traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers chemical-free and ammonia-free hair dye, aligning with market trends	Euromonitor
Brand Strength	20	18	Established reputation for quality organic products	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair dyes	Retail Gazette
Competition	10	8	Facing competition from other established organic hair dye brands	Nielsen
Use-case Advantage	5	5	Convenient and easy-to-use hair coloring solution for both men and women	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features in a growing market segment.

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