INDUS VALLEY Organically Natural Damage Free Gel Colour Black Herbal Hair Colour with Deep Nourishing Hair Eaze Spa 175ml For Hair Care 220g 175ml

INDUS VALLEY Organically Natural Damage Free Gel Colour Black Herbal Hair Colour with Deep Nourishing Hair Eaze Spa 175ml For Hair Care 220g 175ml

INDUS VALLEY Organically Natural Damage Free Gel Colour Black Herbal Hair Colour is a safe and gentle way to color your hair. Made with natural ingredients, this gel color is free from harmful chemicals like ammonia and PPD.

Key features of this product include its deep nourishing Hair Eaze Spa formula, which helps to moisturize and strengthen your hair while coloring it. The gel consistency makes it easy to apply and ensures even coverage for a natural-looking finish.

This product is ideal for anyone looking for a natural hair coloring option that is safe for sensitive skin and won't cause damage to your hair. It is also suitable for those who want to cover gray hairs or change their hair color without harsh chemicals.

Pros: - Organic and natural ingredients - Deep nourishing formula - Safe for sensitive skin - Easy to apply gel consistency

Cons: - May require multiple applications for desired color intensity - Color may fade faster than chemical dyes - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers deep nourishing spa treatment along with hair coloring, meeting consumer desire for multi-functional products.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color products in the market.	Nielsen
Competition	10	8	Facing moderate competition from other organic black hair color brands in the market.	Kantar
Use-case Advantage	5	5	Provides damage-free formula, appealing to consumers concerned about hair health.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this product well in the growing Indian organic hair color market.

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