HM Herbal Me Soft Black Natural Hair Color 200gm CERTIFIED 100 Natural by Ecocert Greenlife France

HM Herbal Me Soft Black Natural Hair Color 200gm CERTIFIED 100 Natural by Ecocert Greenlife France

This HM Herbal Me Soft Black Natural Hair Color is a 100% natural hair color product that is certified by Ecocert Greenlife France. It is free from harmful chemicals and artificial additives, making it a safe and gentle option for coloring your hair naturally.

Key Features: - Made with 100% natural ingredients - Certified by Ecocert Greenlife France - Free from harmful chemicals and artificial additives - Provides long-lasting color without damaging the hair

For whom: This natural hair color is suitable for anyone looking to color their hair in a safe and gentle way. It is especially beneficial for those with sensitive scalp or allergies to chemical hair dyes.

Pros: - Natural ingredients - Certified by Ecocert Greenlife France - Safe and gentle on the hair and scalp - Long-lasting color

Cons: - Limited shade options compared to synthetic hair dyes - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types and preferences.	Vogue India
Brand Strength	20	18	Established brand with a reputation for natural and quality products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products in the market.	Retail360
Competition	10	8	Facing competition from other established natural hair color brands in India.	Cosmetics Business
Use-case Advantage	5	5	Easy application process suitable for home use, convenient for consumers.	Beauty India
Final Market Score	100	76/100 (3.80/5)	Strong brand with a competitive product offering in the growing Indian natural hair color market.

Factor	Rating (out of 5)	Notes
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