Herbal Tatva Natural Hair Colour 100g Organic Chemical Free Hair Dye Ayurvedic Black Hair Colour for Grey Coverage Shine Henna Powder for Hair Ammonia Free PPD Free 100g Black

Herbal Tatva Natural Hair Colour 100g Organic Chemical Free Hair Dye Ayurvedic Black Hair Colour for Grey Coverage Shine Henna Powder for Hair Ammonia Free PPD Free 100g Black

Key Features:
- Made with natural ingredients
- Free from harmful chemicals like ammonia and PPD
- Provides grey coverage and adds shine to the hair


For whom:
This product is suitable for individuals looking for a natural and chemical-free way to color their hair. It is especially beneficial for those with sensitive scalp or allergies to traditional hair dyes.

Pros:
- Organic and Ayurvedic formulation
- Gentle on the hair and scalp
- Long-lasting color and shine


Cons:
- May require multiple applications for desired color intensity
- Color may fade faster compared to conventional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Chemical-free, ammonia-free, and PPD-free formulation aligns with consumer preferences.	Nielsen
Brand Strength	20	10	Established reputation in organic hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	8	Competitive pricing compared to similar premium organic hair dyes.	Kantar
Competition	10	10	Facing competition from established Ayurvedic hair dye brands.	IRI
Use-case Advantage	5	5	Effective grey coverage and natural shine for Indian hair types.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and natural formulation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—